January 17th, 2008
What is the demographic for the MacBook Air?
I just had an interesting IM exchange with someone who asked me:
What is the demographic for the MacBook Air?
My response:
Rich executives, basically
I don’t consider myself a rich executive by any stretch, but I’m buying one. But then again, it’s kinda my job :)
That being said, who is the demographic for the MBA? I guess that I could have included:
- Early adopters
- Showoffs, braggarts, “first on their block” types
- Trustafarians
- Trendy people
- People who need a second machine
- People that travel at least 5 days per week, less than 4 hours away
Obviously, all of the above would be appended with “having $1800 of disposable income.”
You can get a lot of computer for US$1800 from the Apple Store:
- MacBook 2.0GHz, 2GB RAM, 250GB SATA HDD, SuperDrive, 3-year AppleCare, Firewire, removable battery – US$1798
And for US$200 more than a MacBook Air you can nab a MacBook Pro (US$1,999) with a 2.2GHz, 1440 x 900 display, 2GB RAM, 120GB HDD, SuperDrive and NVIDIA GeForce 8600M GT graphics with 128MB SDRAM.
Who is Apple targeting with the MacBook Air?
(Only Steve Jobs can sell air)
Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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| 01/21/08
