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April 3rd, 2008

iTunes leaps to the top of the charts (updated)

Posted by Jason D. O'Grady @ 5:52 am

Categories: Music, iPod, iTunes, iTunes Store

Tags: Music Retailer, Retail Company, Apple Inc., Survey, Apple iTunes, Retail, Sales Strategy, Marketing Research, Digital Music, Sales

In an amazing coup, Apple has become the number one retailer of music in the United States according the latest NPD MusicWatch survey. The results, posted on Ars Technica, show the NPD survey data for January 2008:

  • iTunes Store – 19 percent
  • Wal-Mart – 15 percent
  • Best Buy – 13 percent
  • Amazon – 6 percent
  • Target – 5 percent
  • FYE/Coconuts – 4 percent
  • Borders – 3 percent
  • Circuit City – 3 percent
  • Barnes & Noble – 2 percent
  • Rhapsody – 1 percent
  • other – 29 percent

Apple passed Amazon to become the number three music retailer in June 2007. At the end of February 2008 Apple became the number two music retailer in the US, behind Wal-Mart.

Why hasn’t Apple press released the hell out out of this fact? Could the jump in January sales be skewed because of the cyclical increase of iPod sales over the holiday shopping season? Has anyone seen the February NPD numbers?

Update: Apple has issues a press release that iTunes is the Top Music Retailer in the US. “Apple today announced that the iTunes Store surpassed Wal-Mart to become the number one music retailer in the US, based on the latest data from the NPD Group. With over 50 million customers, iTunes has sold over four billion songs and features the world’s largest music catalog of over six million songs”

Jason D. O'GradyJason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.

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  • Talkback
  • Most Recent of 30 Talkback(s)
Wonder what it would be it you didn't have to use
iTunes with your iPod or at least or at least the perceived notion. I hate the fact to that use iTunes I have to sign up to their on-line store and supply a credit card.... (Read the rest)
Posted by: socialism=nowhere Posted on: 04/16/08 You are currently: a Guest | | Terms of Use
Better quality, no DRM  jorjitop | 04/03/08
I agree...  BitTwiddler | 04/03/08
Depends, and don't forget iTunes also has DRM free music on it.  CobraA1 | 04/03/08
I disagree  frgough | 04/03/08
Well, iTunes isn't exactly cheap.  CobraA1 | 04/03/08
AAC is Superior  Stuka | 04/03/08
Wishful thinking.......  James Quinn | 04/03/08
Creepy Enthusiasm.  Urkel | 04/03/08
Your comment only makes sense if...  philpenn | 04/03/08
It makes sense  laura.b | 04/03/08
Drop the marxism.  frgough | 04/03/08
In anything why choose one over the other?  James Quinn | 04/03/08
Just my opinion  philpenn | 04/03/08
This argument doesn't wash any longer...  BitTwiddler | 04/03/08
Just make sure you do your shopping  frgough | 04/03/08
Not surprised. iTunes is the better store  Prognosticator | 04/03/08
Glad your are happy, but...  philpenn | 04/03/08
Not even Apple can make everyone happy....  James Quinn | 04/03/08
Totally agree, but...  BitTwiddler | 04/03/08
I don't think most BUYERS care about the DRM  j.m.galvin | 04/03/08
You're right.  frgough | 04/03/08
I disagree  laura.b | 04/03/08
Agreed. I don't fret over DRM issues  Prognosticator | 04/03/08
Briefly at top of charts  jshaw4343 | 04/03/08
That's not what it says  laura.b | 04/04/08
RE: Why hasn???t Apple press released the hell out out of this fact?  CobraA1 | 04/03/08
It turns out the story isn't even true. iTunes still #2.  Urkel | 04/03/08
I find it interesting  laura.b | 04/04/08
Other doen't apply to one store, but thousands.  themusicmanrk | 04/04/08
Wonder what it would be it you didn't have to use  socialism=nowhere | 04/16/08

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