April 22nd, 2008
Crazy sales video rocks out: 'Gotta get me some' Windows Vista
Microsoft can’t seem to catch a break, whether from Apple’s latest ads targeting switchers, or in a crazy music video celebrating Vista SP1 that was done by Redmond’s channel group.
Jupiter Research Analyst Michael Gartenburg pointed to this video on YouTube called Windows Vista SP1 Celebration. It’s obviously aimed at some kind of channel pitch. But it’s truly pathetic and horrible — an upbeat Bruce Springstein-ish homage about the improved value of Windows Vista now that SP1 is released.
Here are the lyrics I transcribed from the “Rockin’ Our Sales” video by Bruce ServicePack and the Vista Street Band from the album, Our Ecosystem Rocks! by Microsoft Quota Records:
Last year, when Vista was new
You sold the Optimized Desktop value
That’s a pitch that never fails
And you saw lots of sales!
But some enterprises said
“Wait and see, we don’t wanna adopt early”
Well, that’s over ’cause of SP1
And our ecosystem
(Chorus) If they have been waiting
No more hesitating
When they see the improvements in security
The desktop and mobility
And productivity
They’ll say, “Vista, gotta get me some”
[Cue sax solo here]
Talk up our Microsoft Application
Virtualization
See what’s on employees’ laptops
With AIS and MDOP
And there’s hacker and virus detection
With Network Access Protection
And if they’re not sold yet
Diagnostic and Recovery Toolset
(Chorus)
And if their CEO’s laptop
Gets ripped off by some thief
There’s no worried with BitLocker
The data’s secure and that’s a big relief
[Big sax solo here]
If they have been waiting
No more hesitating
They’ll see the value to their businesses
Quota is where your focus is
Gotta get those bonuses
[The camera pans to a channel customer who says, "Wow, Microsoft's sales team rocks!" and then back to a Redmond sales executive who points his finger and says: "And we're gonna keep rockin' with SP1."]
Rock our sales with Vista and SP1
Our ecosystem rocks!
Yikes.
Gartenberg writes:
I asked a little while ago if Vista marketing could get any worse. The answer? Well, click below… if you dare. My first take? OMG… OMG… OMG
Seriously. Someone had to approve this concept, sign off and pay for it. OMG OMG OMG
Meanwhile, Apple’s ads in its switcher campaign keep hammering home the message in prime time and online. I like the new Yoga and Breakthrough spots.
David Morgenstern has covered the Mac market and other technology segments for 20 years. See his full profile and disclosure of his industry affiliations.
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