July 13th, 2008
The iPhone 3G's yellow screen of warmth explained
Many people who purchased the new iPhone 3G on Friday noticed that it’s got a noticeably yellower tint to the screen than the iPhone 2G. The yellow cast on the iPhone 3G screen was explained this way by Bob Borchers, senior director of product marketing for the iPhone:
the screen’s color temperature has been purposely altered on the new iPhone to produce warmer, more natural tones, sharper images, and deeper blacks. The company says that 1st gen iPhone screens appeared colder and less defined, and they made some adjustments for the new models.
Now it’s come to light courtesy of Ars Technica that the warmer screen temperature is a function of Firmware version 2.0 5A345 which ships on all U.S. iPhone 3G’s out of the box. Updating to the slightly newer version 2.0 5A347 firmware (via iTunes “Restore” function) reverts back to the colder, bluish cast reminiscent of the iPhone 2G.
So what gives, Apple? Is it going to be yellow or blue? How about simply making it a preference under Settings > Brightness?
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Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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