On mySimon: Meguiar's Gold Class Premium Car Wax
BNET Business Network:
BNET
TechRepublic
ZDNet

September 19th, 2008

Microsoft: I'm a PC and I've been made into a stereotype

Posted by Jason D. O'Grady @ 8:24 am

Categories: Microsoft

Tags: Stereotype, PC, Microsoft Corp., Desktops, Hardware, Jason D. O'Grady

Microsoft: I’m a PC and I’ve been made into a stereotypeAfter Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they’ve launched phase 2 of the US$300 million dollar campaign.

The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip. They feature a number of Microsoft employees like Sean Siler (who’s a dead ringer for John Hodgeman) saying “I’m a PC and I’ve been made into a stereotype.”

Even though Microsoft seems to have canned Seinfeld, Gates still makes the cut, saying “I’m a PC and I wear glasses.” My favorite line? “I’m a PC and I turn #2 into energy.

Self-deprecating humor from Microsoft? I don’t get it.

Jason D. O'GradyJason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.

Email Jason D. O'Grady

Subscribe to The Apple Core via Email alerts or RSS.

  • Talkback
  • Most Recent of 53 Talkback(s)
I love them. They are a great response...
To Apples childish advertisements meant to entertain 10 year olds.
How many Macs are controlling industrial processes that affect our everyday life?

Maybe 1 out of the PC's 10,000.

A ... (Read the rest)
Posted by: dunn@... Posted on: 09/23/08 You are currently: a Guest | | Terms of Use
Of course you don't get it  rapson | 09/19/08
He's not?  jhhicks@... | 09/19/08
its in the numbers "jhhicks"  CrashPad | 09/19/08
Don't bother to explain..  silent.griffin | 09/19/08
He does get it. He just doesn't want to admit it.  Urkel | 09/19/08
I wouldn't expect you to get it  cfischer83@... | 09/19/08
You don't get it because you're a *********  glocks out | 09/19/08
It is actually Microsoft that does not get it.  DonnieBoy | 09/19/08
You keep charging at those windmills DB...  omdguy | 09/19/08
Well, I do not think they are all lauging about the success of Apple at MS.  DonnieBoy | 09/19/08
Almost a true prediction; well done Apple.  Bozzer | 09/19/08
re: apple's success  notsofast | 09/20/08
Tut!  Sleeper Service | 09/20/08
Donnie, they do get it...  CrashPad | 09/19/08
Sorry, but you are wrong.  Bozzer | 09/20/08
Don't argue with them DB.......  linux for me | 09/20/08
Irony.  Sleeper Service | 09/20/08
Is This Like "Don't Feed The MicroShaft Trolls - and Other Bush Nazis?"  drprod@... | 09/22/08
I'm a PC  dcsos | 09/19/08
LOL.  Bozzer | 09/19/08
Ummm.  laura.b | 09/19/08
I KNOW, laura b.! How About M$ NOT release false specs for Vista?  drprod@... | 09/22/08
Re: i'm a pc  notsofast | 09/20/08
well i dont get it neither  Quebec-french | 09/19/08
Shorter than ME? (nt)  glocks out | 09/19/08
Don't see any Linux ads.  Bozzer | 09/19/08
IBM had some Linux ads a while back  Marcos El Malo | 09/19/08
I think it is excellent that you don't get it Jason!  Scrat | 09/19/08
RE: Microsoft: I'm a PC and I've been made into a stereotype  Loverock Davidson | 09/19/08
MS is going to wish that they never started this ad series. It is not any  DonnieBoy | 09/19/08
Donnie, donni, donnie  CrashPad | 09/19/08
you might want to check his post about Apple revenue.  Bozzer | 09/20/08
Don't like either the Mac or the Microsoft ads  Boot_Agnostic | 09/19/08
RE: I'm a PC  tisu85@... | 09/19/08
While the Mac ads are funny and you tend to remember them ...  wackoae | 09/19/08
A 'few' people?  Sleeper Service | 09/20/08
Give MicroShaft Bigots like Crash, SS and Loverock a Chubby...?  drprod@... | 09/22/08
Simple Message: A Computer is a Tool, not a Lifestyle  Urkel | 09/19/08
Cry me a river.  A Grain of Salt | 09/19/08
That's the worst image possible for MS and the industry.  TripleII | 09/20/08
Please....  1wayne | 09/21/08
The asterisks are not profanity. Sheesh.  1wayne | 09/21/08
Microsoft "I'm a PC" ads are channeling Apple's "Crazy Ones"  Kontra07 | 09/19/08
You dont get it..  CrashPad | 09/19/08
Your first sentence is wrrong.  Gruffydd | 09/19/08
The stereotype problem.  TripleII | 09/20/08
PC was always more likable than Mac in Apple's commercials  georgeou | 09/20/08
These ads are awesome.  T1Oracle | 09/20/08
Ads created on Macs  Richard Flude | 09/21/08
Microsoft didn't get it  rwahrens | 09/22/08
RE: Sounds like they're saying 'Pissy'  ol_pip | 09/22/08
Great commercial ...  dkawalec | 09/22/08
I love them. They are a great response...  dunn@... | 09/23/08

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

Essential Topics Click Here

advertisement

Recent Entries

advertisement

Archives

Favorite Links

ZDNet Blogs

White Papers, Webcasts, and Downloads