November 14th, 2008
The UrbanSpoon effect
The ultimate promotion that an iPhone app can receive is to be featured in an Apple TV commercial. Witness the new iPhone commercial featuring UrbanSpoon (iTunes), a free application that allows uses GPS and the iPhone accelerometer to find a place to eat. It’s a combination of Magic 8 Ball and a slot machine and incredibly fun.
Len Kendall said it best: Apple doesn’t reward its app builders with a cash prize like facebook, it rewards devs with free ads (urban spoon).
I’d love to see how many times UrbanSpoon was downloaded since the ad started running. Imagine the payday a paid app can reap by being featured in an Apple TV commercial.
Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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