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December 15th, 2008

U.S. Mac sales down 1%

Posted by Jason D. O'Grady @ 10:37 pm

Categories: Finance, Hardware, Netbook

Tags: Apple Macintosh, Apple Inc., Sales Strategy, Sales Force Management, Sales, Jason D. O'Grady

[Chart]It appears that Apple may not be recession-proof after all.

According to research firm NPD Group Inc., November Macs sales in U.S. stores declined 1% from a year ago, while industry-wide PC sales rose 2%.

In a piece for the Wall Street Journal NPD analyst Steve Baker blamed a 35% drop in sales of desktop Macs, noting growth in Apple’s laptops still outpaced rivals. Goldman Sachs analyst David Bailey threw fuel on the fire and cut his estimate for Apple’s 2009 profit, noting that Apple faces “a tougher environment” in the first two quarters of next year, when he believes consumer demand will further deteriorate.

Piper Jaffray analyst Gene Munster still expects Apple to outpace the market over the next year noting that “What you’re seeing in the numbers is price sensitivity with the consumer.” The WSJ piece also notes the falling prices of Windows-based PCs, and the proliferation of low-priced computers (like netbooks) may be cutting into Apple’s sales.

Jason D. O'GradyJason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.

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  • Talkback
  • Most Recent of 11 Talkback(s)
The product line up sucks.
I am not surprised. I have tried to purchase a Macbook air
for the last 6 weeks. Apple only offers me a 1.8 and I need
the 1.6. Their comment wait till next year... So I switched
my attent... (Read the rest)
Posted by: rhon@... Posted on: 12/16/08 You are currently: a Guest | | Terms of Use
Well  Badgered | 12/16/08
Tapped out upper end?  jjworleyeoe | 12/16/08
Gee...what a surprise!  IT_Guy_z | 12/16/08
I do  nucrash | 12/16/08
Read the article referenced for this blog  j.m.galvin | 12/16/08
Oh the choices on the Desktop  nucrash | 12/16/08
RE: U.S. Mac sales down 1%  tburzio | 12/16/08
May be misleading  PMDubuc | 12/16/08
RE: U.S. Mac sales down 1%  phatkat | 12/16/08
1 Percent... The sky is falling !!!  BitTwiddler | 12/16/08
The product line up sucks.  rhon@... | 12/16/08

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