March 20th, 2009
Ballmer: Apple logo costs $500
eWeek’s Joe Wilcox enlightens us on Microsoft CEO Steve Ballmer’s latest comments on Apple from McGraw-Hill’s 2009 Media Summit in New York.
“The damned thing is only about this big!”
Apple gained about one point, but now I think the tide has really turned back the other direction. The economy is helpful. Paying an extra $500 for a computer in this environment—same piece of hardware—paying $500 more to get a logo on it? I think that’s a more challenging proposition for the average person than it used to be.
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Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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