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April 4th, 2009

New Microsoft TV commercial claims Macs are more about aesthetics

Posted by Jason D. O'Grady @ 8:21 pm

Categories: Windows, Windows PC, Windows notebook

Tags: Apple Macintosh, PC, Laptop Computer, Notebooks, Desktops, Hardware, Notebooks & Tablets, Jason D. O'Grady

Remember Lauren who famously said “I’m not cool enough to be a Mac person” in the $1000/17-inch laptop commercial from Microsoft?

The next Microsoft TV commercial in its “Laptop Hunter” series is out and this one features Giampaolo who’s looking for a “laptop” with portability, battery life and power.

When considering a Mac, Giampaolo says they’re “soo sexy” but then goes on to slam Macs as “more about aesthetics over the computing power.” He then says “I don’t want to pay for the brand I want to pay for the computer.”

It’s embedded above and available on Microsoft’s site and on YouTube.

Is he right?

Jason D. O'GradyJason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.

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  • Talkback
  • Most Recent of 62 Talkback(s)
The guy chose the wrong computer by his own criteria
He wanted portability, battery life, and power.

He dismissed the MacBook as being all about aesthetics, not power.

Then he bought a huge HP which was nearly twice as heavy as the MacBook... (Read the rest)
Posted by: dtaylor714 Posted on: 06/29/09 You are currently: a Guest | | Terms of Use
The Apple World is missing the point of the commercials  Urkel | 04/04/09
Then give mom a Mac mini for $599 if price is so important  Mikael_z | 04/05/09
A Mac Mini is a laptop now?  Sleeper Service | 04/05/09
Built on laptop tech, yes  Mikael_z | 04/05/09
So what's wrong with Vista HP?  Sleeper Service | 04/05/09
Details?  Mikael_z | 04/05/09
Not good enough, sorry!  Sleeper Service | 04/06/09
Typical fanboy.  micks_tricks | 04/06/09
If those are really problems  deowll | 04/06/09
clear you know nothing about Vista  eggmanbubbagee@... | 04/05/09
Problem: Mom wants 15" Notebook - Solution: Get her a 13" or a Mac Mini?!?!  Urkel | 04/05/09
Not the target's job to "get" the ad message  Geotopia | 04/06/09
Anyone notice how every single Mac blog is whining about these ads?  Urkel | 04/04/09
Many consumers think so  Mikael_z | 04/05/09
RE:Anyone notice how every single Mac blog is whining about these ads?  richdave | 04/06/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  Dank2003 | 04/04/09
Microsoft hit the nail on the head  Lerianis | 04/04/09
Playing games on a computer ...  vince7@... | 04/05/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  DannyO_0x98 | 04/05/09
Exactly! happy [NT]  Mikael_z | 04/05/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  vince7@... | 04/05/09
Bingo! happy  Mikael_z | 04/05/09
Lying fanboys!  micks_tricks | 04/06/09
Be careful with libelous words!  mbrierley | 04/07/09
You guys realise that...  Sleeper Service | 04/05/09
and you realize that...  lostarchitect | 04/05/09
But the whining in the papers does!  Sleeper Service | 04/06/09
Price does matter, though  MariusSilverwolf | 04/05/09
Even the cheapest Macbook is much better than that Acer  Mikael_z | 04/05/09
Oh we do...  Sleeper Service | 04/05/09
Did you read his post?  clindhartsen | 04/05/09
Depends on what you're doing  MariusSilverwolf | 04/05/09
if you think OSX is about nifty UI tricks...  lostarchitect | 04/05/09
Really?  micks_tricks | 04/06/09
sure.  lostarchitect | 04/06/09
I find some of that really hard to believe...  Wolfie2K3 | 04/06/09
No you dummy!  micks_tricks | 04/06/09
So's my HP DV5000t... And your point is...?  Wolfie2K3 | 04/06/09
Value doesn't matter ... specs do!  mbrierley | 04/07/09
You are right.  megamanx | 04/08/09
Price  mbrierley | 04/07/09
MS ad strategy, not so simple as it looked?  eggmanbubbagee@... | 04/05/09
Macs vs Marketplace  Harry Bardal | 04/05/09
not quite  eggmanbubbagee@... | 04/05/09
Eat Moose 10,000 Wolves Can't Be Wrong  Harry Bardal | 04/06/09
HUH?  nimrod666 | 04/06/09
Macs  Cosmo54 | 04/05/09
Maybe for you.  lostarchitect | 04/05/09
The Reality for "Real People"  clindhartsen | 04/05/09
A picture is worth a thousand words  tchavdar | 04/05/09
Too many cords in the iMac pic ...  vince7@... | 04/05/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  vince7@... | 04/05/09
this is typical  lostarchitect | 04/06/09
Challenge for ZDNET  johnfenjackson@... | 04/05/09
Without having read any other post...  gamefreak9310 | 04/05/09
Apple have killed themselves pretty dead in Australia  paul@... | 04/05/09
Exchange rates  vince7@... | 04/06/09
Just having a whinge  paul@... | 04/06/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  walt3233@... | 04/06/09
RE: New Microsoft TV commercial claims Macs are more about aesthetics  walt3233@... | 04/06/09
Not "mac or not mac", but "bang for buck"  pochinator | 04/12/09
The guy chose the wrong computer by his own criteria  dtaylor714 | 06/29/09

What do you think?

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