August 25th, 2009
New Apple ads target Windows viruses and headaches
Apple has released two new television commercials that take coordinated swipes at Microsoft’s upcoming Windows 7 without ever actually mentioning Windows by name.
“Top of the Line” features comic actor Patrick Warburton, best known for his portrayal of David Puddy, Elaine Benes’ boyfriend in 10 episodes of Seinfeld. The red-headed woman in the ad is “looking to buy a great computer,” when PC introduces her to the Top of the Line PC (Warburton). When the consumer mentions that she wants a computer that “just works, without thousands of viruses and tons of headaches” Top of the Line responds, “look, lady, any PC you get is going to have those problems.”
In “Surprise” we get more of the same, a wary female consumer looking for a computer that “just works, without thousands of viruses and tons of headaches.” This time PC is dressed up like Mac and tells the unsuspecting customer to “just get a PC.” The second ad isn’t nearly as effective as the first, but serves its purpose.
Both commercials are available on Apple’s Web site and oddly aren’t embeddable (You’d think that Apple would want people watching and sharing their ads, no?)
What is your review of the new ads?
Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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