October 20th, 2009
Apple shuffles consumer lineup; iMac, MacBook, Mac mini, mouse updated
Hot on the heels of its most profitable quarter ever, Apple today announced a completely revamped consumer hardware lineup, including:
- An all new iMac line featuring LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless aluminum enclosure. (Press release)
- The low-cost MacBook was revved with an updated polycarbonate unibody design, LED-backlit display, fixed 7-hour battery and Multi-Touch trackpad. (Press release)
- A new Mac mini got an upgraded processor, more storage and double the standard memory, starting at $599. Apple is also offering a new $999 Mac mini configuration that comes with Snow Leopard Server pre-installed. Curiously, no press release for the Mac mini.
- The Magic Mouse replaces the Mighty Mouse and is the first mouse to use Apple’s revolutionary Multi-Touch technology. Read more about it in David Morgenstern’s earlier post.
So far the Magic Mouse is probably the most interesting announcement of the lot. Apple has a tough time conforming the traditional mouse designs used by all other computer OEMs and has always bucked the trend with mice – for better or for worse.
What are your thoughts on the new announcements? What are you ordering?
Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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