November 23rd, 2009
Apple's latest TV ads defend AT&T (updated)
It seems that Apple is jumping into the AT&T vs. Verizon battle royale that has been playing out on television sets and computer screens everywhere.
In case you’ve been living under a rock Verizon has been publicly trashing the AT&T 3G network in the United States and AT&T sued, lost, then released a response ad to counter the Verizon claims.
Now Apple’s getting in on the action, albeit, from a distance.
Apple will debut two new television ads, “Did you see my email?” (embedded) and “What time is the movie?” tonight on major U.S. networks that promoted the iPhone’s ability to use the Internet while on a voice call – something you can’t do on Verizon’s CDMA network.
The message in the new commercials is “all without leaving the call.” Although the ads don’t specifically mention Verizon, it’s obvious that they’re a response to the ongoing AT&T/Verizon tiff. Especially when it closes with the sarcastic-sounding “Can your phone and your network do that?”
Is Apple a caring partner or is it required to defending its spouse’s honor?
Update 11-30: The ads are no longer available on Vimeo, but can now be found on Apple’s iPhone ad page. Note to Apple: let people embed and share your television ads, it’s free advertising!
Jason D. O'Grady is the editor of PowerPage.org, which has been publishing daily mobile technology news since December 1995. For disclosures on Jason's industry affiliations, click here or to view Jason's full profile click here.
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