September 23rd, 2008
Netflix bolsters streaming lineup: Adds Hannah Montana in Disney, CBS deal
Netflix, meet Hannah Montana. In the latest sign that Netflix is serious about
being a streaming media leader, the company on Tuesday inked deals with Disney/ABC and CBS to stream television shows.
CBS owns this site. Netflix has been streaming movies and television shows as it prepares for the day when folks don’t get their video content via mailed DVDs. Netflix teamed with Microsoft to distribute video on Xbox 360 and created a player by Roku to stream movies to customers who subscribe to monthly DVD rental plans.
Under the latest agreements (statement), Netflix will stream current shows from CBS and Disney–including CSI and a bunch of kids shows from the Disney Channel. If you’re going to lure young consumers to Netflix the Disney Channel–one of the best marketing vehicles on the planet–is a must.
The shows will stream online a day after they air on television.
Also see: Netflix ups outlook; Customer acquisition costs fall
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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