November 5th, 2008
Larry Brilliant outlines Google's giving strategies [video]
At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce’s 1/1/1 model–and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise–technology–can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
For daily updates, follow Larry on Twitter.
Subscribe to Between the Lines via Email alerts or RSS.
