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November 19th, 2008

Dell: How bad is it?

Posted by Larry Dignan @ 11:00 am

Categories: Dell, Earnings, General, Hardware Infrastructure

Tags: Dell Computer Corp., Sales Strategy, Desktops, Sales, Hardware, Larry Dignan

Dell’s fiscal third quarter isn’t expected to be pretty. The only real question is where Dell’s quarter falls on the ugly scale.

The company’s first shot at an outlook for the quarter unraveled just a few weeks later amid weak PC demand. And when Dell reports earnings on Thursday the company is expected to deliver earnings of 31 cents a share on revenue on revenue of $16.3 billion, down from the July quarter mark of $16.4 billion, according to Thomson Reuters. Estimates, however, have been shifting around of late.

Meanwhile, HP is on record saying business is solid amid the economic downturn. Luckily for Michael Dell & Co. analysts aren’t expecting much at all courtesy of Intel’s fourth quarter warning.

dell8.png

UBS analyst Maynard Um sums up the general view:

We believe 3Q09 results will highlight the continued signs of a worrisome IT spending environment & expect end-demand softness and lumpiness to last at least a couple of more quarters, with Dell’s 3Q09 results portraying just the beginning of things to come.

Translation: Lumpiness is a code word for saying Dell may miss its targets.

BMO Capital Markets analyst Keith Bachman notes that Dell’s October quarter is just a preview of what’s to come: More disappointments. Dell’s biggest problem: It is too reliant on PC sales. And aside from so-called netbooks there’s not a lot of growth.

In fact, Merrill Lynch cut its 2009 PC unit growth forecast to negative 2 percent from growth of 12 percent. Jeff Fidacaro, an analyst at Merrill Lynch, sums up the PC outlook:

Our outlook incorporates deteriorating global business conditions, tighter IT budgets (pushed out PC replacement/upgrade cycles), weakening consumer spending, and recent production cuts from the ODMs in Taiwan. Our forecasts also reflect a weakening demand environment in the US and Europe now spreading to Asia Pacific and the emerging markets, slightly offset by expectations of incremental growth (net of cannibalization) from Netbooks.

With all that optimism you wonder whether Michael Dell will even show up. The good news is that everyone expects that worst. Anything less than Armageddon may actually be positive. Or not.

In any case, there are a few looming questions for Dell. Here’s a look at the issues:

  • Does Dell have this channel thing down? Dell has aggressively pushed into the channel just in time for retailers to get slapped by weak consumer spending. Watch Dell’s inventory levels and margins closely.
  • How’s the enterprise business holding up? Dell’s plan has been to sell hardware and then upsell to software and services. Will that model stick?
  • Where’s the holiday lineup? Last quarter, Dell said it would introduce 24 new consumer products and only 7 are out as of that last conference call. Where’s the next installment?
  • How are netbook sales and are they cannibalizing Dell’s notebook business? What do netbooks do to Dell’s margins?
  • Is there another restructuring move on deck? Dell said last quarter it was well on its way to finishing a restructuring effort that dates back to May 2007. The market eroded since then. What will Dell cut next?

Larry DignanLarry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 38 Talkback(s)
RE: Dell: How bad is it?
Dell isn't too bad. As long as you don't have to deal with their customer service! (Read the rest)
Posted by: SpyKing Posted on: 11/23/08 You are currently: a Guest | | Terms of Use
They're advertising is shot, too  dragontiger | 11/19/08
One trick pony, and HP learned the trick  terry flores | 11/19/08
RE: One trick pony, and HP learned the trick.  Narg | 11/20/08
HP Outsources it's consumer PCs  914four | 11/20/08
Dell in the US??  robinreneeo | 11/21/08
Bush Buddy Who Took Advantage of No-Bid War on Terror Contracts Dell  drprod@... | 11/20/08
Time to....  Jeremy W | 11/19/08
Is it that bad ? No !  Mehul Bhujwala | 11/19/08
Dell should stop outsourcing  ShadowGIATL | 11/19/08
Re: Dell should stop outsourcing  shortie@... | 11/20/08
they are stuck on that cost model . . .  pikeman666 | 11/20/08
I lost respect for Dell around 1999...  914four | 11/20/08
Excessive Dell advertising!  scott1329 | 11/20/08
Businessmen usually are a bunch of jerk  magallanes | 11/20/08
RE: Dell: How bad is it?  russelleeadams | 11/20/08
lol  magallanes | 11/20/08
wow  pgit | 11/20/08
Yes, I know all about.  914four | 11/20/08
RE: Dell: How bad is it?  ted.mccarty@... | 11/20/08
Re: Dell: How bad is it?  shortie@... | 11/20/08
My customers can't stand dell  ilyab | 11/20/08
One of my customers has both...  914four | 11/20/08
Business  macdan2004 | 11/20/08
How would Michael Dell fix his company's problems?  JoshNorton | 11/20/08
RE: How would Michael Dell fix his company's problems?  Narg | 11/20/08
Agreed!  macdan2004 | 11/20/08
History lesson  JoshNorton | 11/20/08
In his defense  daengbo | 11/20/08
RE: Dell: How bad is it?  Muttley_Mutt@... | 11/20/08
Like I Said Above - A Bush Crony Sure and True sad  drprod@... | 11/20/08
RE: Dell: How bad is it?  atari8bit@... | 11/20/08
Starting to re-think my Dell preference...  Narg | 11/20/08
I know it may seem weird...  914four | 11/20/08
Make sure you stock up on spares  terry flores | 11/20/08
Haven't people been saying that about Sun since 2003?  914four | 11/21/08
RE: Dell: How Could Michael Dell Fix His Company?  drprod@... | 11/20/08
RE: Dell: How bad is it?  treeves@... | 11/21/08
RE: Dell: How bad is it?  SpyKing | 11/23/08

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