November 19th, 2008
GM takes its bailout case to...Yahoo Finance
While General Motors executives are on Capitol Hill begging for money the automaker is 
also taking its case to Yahoo Finance’s news section.
And you can’t escape GM’s pitch.
Based on a few dozen reloads it appears GM has bought a nice rotation in Yahoo Finance’s news section to plead its case. The takeaway: If the auto industry is allowed to collapse 2.95 people will be unemployed, gross domestic product will fall 4 percent and personal income and social security deposits would drop. The ads then send you to a site where GM pleads for a taxpayer bailout more.
I don’t do auto commentary and I’ll keep my bailout opinions to myself, but I have to wonder if online advertising is the best way to preserve GM’s ever-dwindling cash position.
And.
Larry Dignan is Editor in Chief of ZDNet and Smart Planet as well as Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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