November 26th, 2008
If networking can be hip and cool, then so can storage
In a blog post last month, I chimed in on how some tech companies - notably Dell and Cisco - were using video as a marketing tool to promote their technologies, not just their brand names. After all, if networking comes across as cool, then maybe you’ll buy a Cisco product, right?
If ever there was an industry that needed a hip-hop makeover, it’s storage. There’s nothing sexy or cool about storage - that is, until you run out of room to save those digital music, photo and video collections. But, thanks to hard drive maker Seagate, here’s a bit of hip-hop fun (a nice five-minute diversion away from work) to remind us to “Stack the Memory.”
Sam Diaz is a senior editor at ZDNet. See his full profile and disclosure of his industry affiliations.
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