March 25th, 2009
Blockbuster inks deal with TiVo
Blockbuster said Wednesday that it will distribute its on-demand library via TiVo digital video recorders.
Under the deal, Blockbuster’s library of titles will be integrated in TiVo’s Series 2 and 3, HD and HD XL DVRs. Meanwhile, Blockbuster will sell TiVo DVRs in its stores (statement).
The deal is an answer to Netflix’s on-demand streaming service and various distribution pacts.
Blockbuster on TiVo will be available in the second half of the year. Blockbuster will have 10,000 titles available initially at $1.99 to $3.99 a pop. Movie purchases will be $14.99 to $19.99.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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