March 30th, 2009
Disney, YouTube forge video distribution pact
Updated throughout: Disney and Google’s YouTube said Monday that they have forged a short-form content deal that includes ESPN and ABC.
Under the pact (see statement, Techmeme) Disney will be able to sell ad inventory on YouTube’s Disney/ABC and ESPN channels. The rollout starts in mid-April for ESPN and early May for Disney/ABC.
Other details:
- ESPN’s video player will be integrated into the sports network’s channel on YouTube.
- ABC will use Google’s tools and analytics to explore monetization models.
- Disney/ABC and ESPN can use YouTube’s ad overlays or test pre-roll ads.
Larry Dignan is Editor in Chief of ZDNet and Smart Planet as well as Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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