March 30th, 2009
Disney, YouTube forge video distribution pact
Updated throughout: Disney and Google’s YouTube said Monday that they have forged a short-form content deal that includes ESPN and ABC.
Under the pact (see statement, Techmeme) Disney will be able to sell ad inventory on YouTube’s Disney/ABC and ESPN channels. The rollout starts in mid-April for ESPN and early May for Disney/ABC.
Other details:
- ESPN’s video player will be integrated into the sports network’s channel on YouTube.
- ABC will use Google’s tools and analytics to explore monetization models.
- Disney/ABC and ESPN can use YouTube’s ad overlays or test pre-roll ads.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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