April 6th, 2009
Closing the loop: Howard Stern picks BlackBerry Bold over Pre
Howard Stern got his Palm Pre demo and picked the BlackBerry Bold instead.
As noted last week, Palm worked the word of mouth marketing for the Pre and received a lot of air time from Stern. That word of mouth turned into a commercial for RIM, however.
Stern said that the Pre was a fine phone (it’s unclear whether he actually held it), but said its inability to connect to Lotus Notes was a dealbreaker.
Now he’s yapping about the BlackBerry Bold non-stop. The word of mouth bounces RIM’s way—again.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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