May 12th, 2009
Yahoo: Tops in display ads; AT&T, Verizon Wireless in ad war
Yahoo is the top dog in display ads in terms of display advertising and it’s clear that Verizon Wireless and AT&T consider the Web a key battleground for customers, according to comScore data.
In a statement, comScore ranked the biggest display ad publishers. Yahoo captured 13.2 percent of the display ad page views followed by Fox Interactive (MySpace) with 9.7 percent. Facebook was No. 3.
The rankings:
A thought: Google’s acquisition of DoubleClick gave the company a spot in the display ad standings, but the search giant is well behind the leaders of the pack.
Meanwhile, comScore’s top advertisers on the Web makes for interesting fodder.
The takeaways:
- AT&T and Verizon’s wireless war plays out in display advertising and the results are the same. The subscriber tallies for the companies and the display ad standings are close. Sprint is also a heavy advertiser.
- Bank of America is a big advertiser. Is this the best use of TARP funds?
- And Experian is another big advertiser and that reflects everyone’s obsession with credit reports—if only to refinance that mortgage.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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