July 19th, 2004
Internet marketers beware of click fraud
News.com’s Stefanie Olsen writes a form of cybercrime that affects Internet advertisers. A technique known as "click fraud" (clicks made by bots or low-cost, off shore workers) may account for up to 20 percent of fees in certain advertising categories.
"Click fraud is a fin sticking out of the water: You’re not sure if it’s a great white shark or a dolphin." — John Squire, vice president of business development of Coremetrics










