June 9th, 2009
Schmidt: Bing Has Not Changed What Google Is Doing
No big surprise here, but the arrival of Bing is not causing Google CEO Eric Schmidt to lose any sleep.
When asked by Fox Business Network’s Liz Claman if Google was putting any additional “rocket fuel” into what it was doing, because of the $80 million or $100 million that Microsoft was using to promote its new search service, he said:
“Actually, not, given the name. The fact of the matter is we’re spending all of our time on exactly what we’ve always done, which is innovation. I don’t think Bing’s arrival has changed what we’re doing.”
His other comment:
“It’s not the first entry for Microsoft. They do this about once a year. From Bing’s perspective they have a bunch of new ideas and there are some things that are missing. We think search is about comprehensiveness, freshness, scale and size for what we do. It’s difficult for them to copy that.”
Take that, Steve Ballmer. Or not. And if you want to go to the video, be warned: You have to sit through a Fox Business Network promotional intro first.
Tom Steinert-Threlkeld is editor-in-chief of Securities Industry News, as well as a long-time media, technology and business journalist. See his full profile and disclosure of his industry affiliations.
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