June 17th, 2009
Bing's search boost continues, but will the gains hold?
ComScore said that the Bing boost continues for Microsoft’s revamped search engine.
According to comScore, Bing has continued to increase its market share two weeks after it launched. Microsoft’s search share hit 12.1 percent from 9.1 percent before Bing launched.
Here’s a look:
The big question is whether Bing’s gains will hold. After proving to myself that Bing could be my default search engine I wound up gravitating back to Google. Why? Habit. Bing has enabled me to become more of a search two-timer—I use different engines for different tasks just like I do browsers. To me, the search religious wars are over.
Perhaps Bing only needs folks to give it more of a try. I wind up using Google more in recent days, but can gravitate back to Bing without any worries.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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