July 13th, 2009
Handicapping the CRM field: Oracle leads the pack (but the race is tight)
ZDNet Australia has handicapped the field of customer relationship management software and it appears that Oracle’s on-demand and on-premise suite comes out on top with a score for 4.5 on a scale of 5. SAP and Salesforce scored a 4 rating overall on the same scale.
Our sister site appears to be swayed by Oracle’s various CRM tools for businesses of all sizes and its efforts to make its application social with Web 2.0 gadgets.
The money quotes and the conclusion:
Traditionally, a company with half a dozen employees would not have considered vendors like Oracle, but now Oracle is serving customers in that space. So for small business there are plenty of compelling options to choose from, and none of them need to be on-premise.
And.
For large national and global enterprises, it’s hard to look past Oracle’s CRM product suite. Of course, all major players in this space offer custom vertical solutions, data analytics and business intelligence, but Oracle’s innovation in sales force empowerment through Social CRM is very compelling and marks the company as a stand-out in this space.
You can find the entire breakdown of CRM apps on ZDNet AU as follows:
Also see Paul Greenberg on social CRM
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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