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July 21st, 2009

No surprise: Apple beats for Q3; Jobs "thrilled" over iPhone sales, app store downloads

Posted by Sam Diaz @ 1:40 pm

Categories: Apple, Earnings

Tags: Apple iPhone, Quarter, Apple Inc., Sales Strategy, Smart Phones, Sales, Consumer Electronics, Personal Technology, Sam Diaz

Apple once again beat Wall Street’s estimates - highlighting the 5.2 million iPhones it sold during the third quarter - pushing shares up in after-hours trading.

The company said today that its third quarter net income was $1.23 billion, or $1.35 per share, on sales of $8.34 billion, beating estimates of $1.17 eps on revenue of $8.2 billion, a 12 percent increase from a year ago. (Statement)

The news comes as little surprise as Apple - which regularly offers conservative guidance and usually beats estimates - was riding the wave of the iPhone 3GS, which was launched during the quarter and blew away analyst predictions by selling more than 1 million devices during its first weekend. More questionable was the results around sales of Maccomputers, which saw modest price cuts during the quarter.

Likewise, Apple was also on the radar as the quarter closed because CEO Steve Jobs - who had been on medical leave and quietly underwent a liver transplant - finally returned to work, bringing an “excellent prognosis” with him. In a statement today, Jobs said:

We’re making our most innovative products ever and our customers are responding. We’re thrilled to have sold over 5.2 million iPhones during the quarter and users have downloaded more than 1.5 billion applications from our App Store in its first year.

Highlights from the quarter:

  • The company sold 2.6 million Mac computers, a 4 percent jump from the year ago quarter.
  • The company sold 10.2 million iPods, a 7 percent drop from a year ago.
  • For the quarter, 5.2 million iPhones were sold, a 626 percent increase from a year ago.
  • Gross margin was 36.3 percent, up from 34.8 percent a year ago
  • International sales accounted for 44 percent of the revenue for the quarter
  • For the fourth quarter, the company said it expects revenue of about $8.7 billion to $8.9 billion and eps of $1.18 to $1.23.
  • The company opened 6 new Apple retail stores, bringing the total to 258.

Specific to Mac sales, laptops outsold desktops by more than double. It sold 849,000 desktop, a 10 percent decline from a year ago, but sold nearly 1.8 million laptops, a 13 percent increase from a year ago and 25 percent jump from the second quarter. The company noted that about half the Macs sold during the quarter were sold to customers who never before owned a Mac. Of course, that offers Mac fans a nice data point to use as a jab at Microsoft. The folks in Redmond are running a series of ads meant to counter Apple’s switch campaign by portraying Apple products as being expensive and elitist.

Also see: Microsoft ad: Lauren wanted a Mac but ’settled’ for Windows

In terms of the iPod, Apple CFO Peter Oppeheimer said on a conference call today that the company expected traditional iPod sales to be “cannibalized” by iPod Touch and iPhone devices, explaining the decline. While the company sold 10.2 million iPods in the quarter, it does not break out specific models, such as the iPod Touch. However, Oppenheimer did say that iPod Touch sales were up by more than 130 percent, enhanced largely by the company’s app store.

Citing competitive reasons, the company does not break out sales of specific iPhone models - a data point that become important for the last quarter because the company launched the iPhone 3Gs and dropped the price of the iPhone 3G to $99. However, it did say that inventory of the iPhone 3Gs is “strained” in pretty much every region and that it’s working hard on production levels to meet the demand.

Also worth noting: The company was asked specifically about its relationships with wireless carriers for the iPhone. Asked specifically about the relationship with AT&T in the U.S., Cook replied: “I think it’s an excellent relationship and we’re very happy with it.”

That’s actually unfortunate, given the public relations beating that’s been resonating through the blogosphere over concerns of AT&T’s poor service quality - including my own rants.

Also see: Could Apple really dictate iPhone terms to Verizon Wireless?

Analyst: Forget the Feds, Apple is ‘doing just fine at wrecking the wireless business’

Shares of Apple were down slightly in regular trading, closing at $151.51, but were on the upswing in after-hours trading.

Sam Diaz

Sam Diaz is a senior editor at ZDNet. See his full profile and disclosure of his industry affiliations.

Email Sam Diaz

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  • Talkback
  • Most Recent of 75 Talkback(s)
Cool...
Apologies to everyone, for straying WAY off topic. Shouldn't drink and post... happy

DEM, I hear ya: Less whining - m... (Read the rest)
Posted by: BigTipper Posted on: 07/24/09 You are currently: a Guest | | Terms of Use
No surprise?  Arm A. Geddon | 07/21/09
Just the facts, M'am  frabjous | 07/22/09
Zdnet yesterday:"Mac shipments dropped by over 12 % this quarter" lol!  Davewrite | 07/21/09
Are you reading the same story we are?  GuidingLight | 07/21/09
what? following IDCs guess now proven wrong vs. Apple's official numbers?  Davewrite | 07/21/09
RTF  frabjous | 07/22/09
Not so hard to figure out  rahbm | 07/23/09
I guess you need a link.  Arm A. Geddon | 07/21/09
Apparently, your link's info is very obsolete and untrue.  BurmaYank | 07/21/09
Apparently you didn't read my first post.  Arm A. Geddon | 07/21/09
Before calling people ignorant...  Sleeper Service | 07/22/09
Mac users still not bright enough to read carefully  JABBER_WOLF | 07/22/09
Market share of what?  Davewrite | 07/22/09
Why do most Macs have only a single user profile??  kaninelupus | 07/22/09
What?!  SimonUK2 | 07/22/09
Don't bother, they deny even before reading  JABBER_WOLF | 07/22/09
Hooked on phonics  DeusExMachina | 07/22/09
Yeah  Jkirk3279 | 07/22/09
Egzackery  His_Shadow | 07/22/09
So true. Very sad, but true.  rahbm | 07/23/09
almost in reverse  kaninelupus | 07/22/09
Watch out then!  rahbm | 07/23/09
Same to you, Jabberwocky.  rahbm | 07/23/09
I Read That One and I Read This One  DannyO_0x98 | 07/21/09
"I prefer the financials, thank you."  BurmaYank | 07/21/09
official security- laws-governed financial reports  magallanes | 07/22/09
prefer the financials  blacksheepxlch | 07/22/09
Are you sure you read the story correctly?  vulpine@... | 07/22/09
50% of mac buyers new to mac. Man those $$$ MS ads have an effect!!  Davewrite | 07/21/09
Err.... , IIRC, it's less than last year - -a.....  Dealing | 07/21/09
That has got to be the dumbest...  Metronome49 | 07/22/09
Market share not new users genius!  JABBER_WOLF | 07/22/09
Before you start spouting...  Davewrite | 07/22/09
Genius is as genius does  DeusExMachina | 07/22/09
Agree on some points, but...  BigTipper | 07/22/09
Points  DeusExMachina | 07/23/09
A bit defensive  BigTipper | 07/23/09
two ships  DeusExMachina | 07/24/09
Cool...  BigTipper | 07/24/09
20% of Fortune 500 bought 10,000 iphones or more each! -nt  Davewrite | 07/21/09
I think you meant Fortune 100...but still...nothing to sneeze at  UGottaBKidding | 07/21/09
yeah, Fortune 100, one site I saw had it at F500 but i think it's wrong nt  Davewrite | 07/21/09
Hehe, a little trickery going on here  NonZealot | 07/21/09
So, you are saying that last year, Apple manipulated  mlindl | 07/22/09
I wish they wouldn't do that...  Sleeper Service | 07/22/09
Yet more lies/obfuscations?  Bruizer | 07/22/09
Take this to the logical conclusion  NonZealot | 07/22/09
You really do not understand numbers.  Bruizer | 07/22/09
While you couldn't get yourself to physically write out the words...  NonZealot | 07/22/09
RE: pointing out  JakAttak | 07/22/09
I never claimed...  Bruizer | 07/22/09
Don't confuse NZ with facts...  rynning | 07/22/09
MSFT earnings?  NonZealot | 07/22/09
Last quarter people said Mac sales DOWN (but MacAir launch in quarter 08)  Davewrite | 07/22/09
Attack his name not facts??!  JABBER_WOLF | 07/22/09
RE: No surprise: Apple beats for Q3; Jobs  dheady@... | 07/22/09
IDC Embarrased?  aj.redmond@... | 07/22/09
but  magallanes | 07/22/09
RE: No surprise: Apple beats for Q3; Jobs  swarsha | 07/22/09
Gross margin was 36.3 percent  psion@... | 07/22/09
Dell's Gross Margin is 17.6%.  Davewrite | 07/22/09
Funny quote found on MacWorld...  Metronome49 | 07/22/09
13" macbook NOT the same thing as 13 MB pro  DeusExMachina | 07/22/09
Funnier quote...  BigTipper | 07/22/09
Well...  Jkirk3279 | 07/23/09
Nobody is cooking the books here  aj.redmond@... | 07/22/09
RE: No surprise: Apple beats for Q3; Jobs  jenliny | 07/22/09
curious  kaninelupus | 07/22/09
Basic stats.  BigTipper | 07/22/09
IDC  Jkirk3279 | 07/23/09
Who says they slipped?  vulpine@... | 07/23/09
Apple and AT&T  SimonUK2 | 07/22/09
Oh the irony  NonZealot | 07/23/09
The irony is he didn't get it  rahbm | 07/23/09
Careful now...  zkiwi | 07/23/09

What do you think?

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