August 5th, 2009
Palm snags Apple veteran Zwerner to head brand design
Apple veteran Jeff Zwerner has joined Palm as its new SVP of brand design.
Zwerner’s new duties include overseeing the company’s web design strategies, global ad campaigns and public relations. That’s a lot of message to handle, judging by the dicussion over Palm’s latest “creepy” Pre TV ads.
PreCentral.net first reported the news.
Zwerner most recently headed up the San Francisco arm of Factor Design, a design and branding consultancy. While at Factor, Zwerner served in a number of design-related roles at Apple, including a stint as creative director of packaging from 2001 to 2003.
Here’s his full bio from Palm’s site:
Jeff applies his significant expertise in strategic brand design and management to Palm’s global advertising, marketing communications, PR, events and web design.
Jeff has more than 20 years of experience collaborating with some of the world’s most beloved brands. In 1996, he founded and was principal of the San Francisco office of Factor Design, a European-based strategic design consultancy. At Factor Design, Jeff delivered award-winning work for organizations such as Apple, Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike and the Walt Disney Company. In 2003, he was one of a few senior design professionals invited to work with top faculty at Harvard Business School in the first-ever AIGA Business Perspectives for Design Leaders Program. In 2007, Jeff was nominated for a National Design Award by the Cooper-Hewitt, National Design Museum, Smithsonian Institution. He’s also received numerous national and international awards from the Type Directors Club, AIGA, American Center for Design, Graphis, Communication Arts, Print, Red Dot, International Forum Design Hanover and How, among others.
Jeff received his bachelor of fine arts degree from California Institute of the Arts.
Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet.
See his full profile and disclosure of his industry affiliations.
