August 19th, 2009
Time Warner, YouTube ink distribution pact
Time Warner and YouTube said Wednesday that they have signed an online video distribution deal.
Under the pact, YouTube will distribute Time Warner short-form video content, including movie clips, television shows and news. Time Warner properties—Warner Bros. and Turner Broadcasting System—will program YouTube videos via an embeddable player.
According to a statement (blog), YouTube will get access to CNN news, the Cartoon Network and shows such as Gossip Girl. Time Warner video will appear across Google properties. Time Warner can also create separate channels on YouTube and sell ad time. The two parties will split ad revenue.
Time Warner CEO Jeff Bewkes said the YouTube deal was a good way to monetize short-form content.
The deal appears to be a win-win. YouTube gets more professional content and Time Warner is allowed to sell ads and control channels.
Also see:
- Disney, YouTube forge video distribution pact
- YouTube: Uploads don’t hurt our bottom line
- Google moves to show YouTube has ‘a very credible business model’
- The cure for YouTube’s ills: Charge for uploads
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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