September 28th, 2009
Yahoo kicks off new 'It's You' campaign with video ad
Yahoo recently announced its new “It’s You” global marketing campaign, and today the company inaugurates it with a happy, feelgood video advertisement that will run in the U.S. and later in the U.K., India and several other countries:
It’s called “Anthem,” and it’s obviously rooting itself in the global community meets zeitgeist thing.
What do you think: effective, or falls flat? Tell us in TalkBack.
Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet.
See his full profile and disclosure of his industry affiliations.
