October 8th, 2009
Apple leads smartphone customer satisfaction
Apple is the top smartphone dog in both consumer and business satisfaction, according to J.D. Power and Associates 2009 rankings.
J.D. Power released a bevy of surveys gauging the satisfaction with traditional mobile phones and smartphones (statement). The surveys ranked vendors by whether consumers are using the phones for business or personal use. Apple led both categories.
Among smartphones used for personal reasons, Apple led the pack followed by LG and Research in Motion’s BlackBerry. Key factors for personal use include ease of use, operating system, features and designs. Here’s the breakdown:
In the business category, Apple was the top dog followed by RIM’s BlackBerry.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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