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November 4th, 2009

Smartplanet: Apple can grab more share by slashing Mac prices

Posted by Sam Diaz @ 2:15 am

Categories: Apple

Tags: Apple Macintosh, Apple Inc., Desktops, Blogging, Hardware, Internet, Sam Diaz

Macs are expensive - there’s really no way to argue that point. But Mac owners - myself included - find enough value in the computing experience to justify the expense.

Even with a premium price, Apple has been gaining share, nearing the double-digit mark, but still not quite there. Realizing all of this, Smartplanet blogger John Dodge argues that Apple could cross that double-digit mark if it would just drop its prices.

How low would Apple need to drop those prices to gain more share? Check out Dodge’s blog post on SmartPlanet for details.

Sam Diaz

Sam Diaz is a senior editor at ZDNet. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 100 Talkback(s)
Context
The remark was in regards to purchasing outdated hardware. If you save money just because it's outdated, well are you really saving money? Or are you just taking on someone elses depreciation costs?... (Read the rest)
Posted by: bmonsterman Posted on: 11/05/09 You are currently: a Guest | | Terms of Use
Apple wants to be profitable...  bjbrock | 11/04/09
Also, more market share != more profits  nick.holmes | 11/04/09
But this AUDI is fake  eggmanbubbagee@... | 11/04/09
Audi == VW  Stuka | 11/04/09
More to the point, Audi uses VW parts.  nick.holmes | 11/04/09
Reading is fundamental  T1Oracle | 11/04/09
Not exactly true.  bjbrock | 11/04/09
Tell us ... which Mac parts are specific to Mac's?  de-void | 11/04/09
Apostrophes aren't used to pluralize words. [nt]  olePigeon | 11/04/09
No but they are used to pluralize shortened words  ccutright | 11/04/09
Nothing but FUD  mmcgeary | 11/04/09
Generic parts...  T25 | 11/04/09
ridiculous  elllroy | 11/04/09
right  eggmanbubbagee@... | 11/04/09
It's pointless, they lack the IQ. :\ nt  T1Oracle | 11/04/09
...quality products...  Feldwebel Wolfenstool | 11/04/09
Poor people = loose cannons?  T1Oracle | 11/04/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  Boot_Agnostic | 11/04/09
Why would they care?  nothingness | 11/04/09
iBook  elllroy | 11/04/09
Apple'$ Philo$ophy Model$...#1:  Feldwebel Wolfenstool | 11/04/09
every minute  theo_durcan | 11/04/09
Mac share is actually 20% or much higher  eggmanbubbagee@... | 11/04/09
share  elllroy | 11/04/09
No, they would see more growth if they opened OS X  No_Ax_to_Grind | 11/04/09
Specially Tweaked Machine  duclod | 11/04/09
sorry, but that's just stupid  elllroy | 11/04/09
For additional revenue  Loverock Davidson | 11/04/09
damage  elllroy | 11/04/09
There is no damage  Loverock Davidson | 11/04/09
Windows 7 is showing a lot of success in this area  Michael Kelly | 11/04/09
Convince me to buy it  oncall | 11/04/09
That would indeed be one reason for Apple  Michael Kelly | 11/04/09
Why on earth  oncall | 11/04/09
Because eventually  Michael Kelly | 11/04/09
Conversly  oncall | 11/04/09
However  Michael Kelly | 11/04/09
But why go there?  oncall | 11/04/09
Who said they have to piss on their existing market?  Michael Kelly | 11/04/09
But it does  oncall | 11/04/09
Sure you do...  ccutright | 11/04/09
Meaningless? Seems another OS maker  No_Ax_to_Grind | 11/04/09
And they could pull even with Windows if they sold it at a loss  GuidingLight | 11/04/09
maybe  Lester Young | 11/04/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  lundp@... | 11/04/09
When he says Macs are expensive, compared to what?  HollywoodDog | 11/04/09
Spot on...  vikingnyc@... | 11/04/09
Actually I got a free HP print/scan/fax with my iMac  HollywoodDog | 11/04/09
SURPRISE! PC prices have dropped too!  Feldwebel Wolfenstool | 11/04/09
Read the headline, genius  HollywoodDog | 11/04/09
It's not a deal  bmonsterman | 11/04/09
By that logic you never get any deal on anything  HollywoodDog | 11/05/09
Context  bmonsterman | 11/05/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  Loverock Davidson | 11/04/09
A firm grasp on the obvious  Economister | 11/04/09
This entire argument is ridiculous  vikingnyc@... | 11/04/09
Buddy's "craptop"...looks pretty sweet...  Feldwebel Wolfenstool | 11/04/09
Seems to many people want to see Apple fail.  No More Microsoft Software Ever! | 11/04/09
Competition has, if anything.......  Lester Young | 11/04/09
So why compare Apples to Oranges? (Apple=HW, MS=SW) Huh?  ccutright | 11/04/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  mixedupfiles | 11/04/09
Imagine if Apple had 96% Market Share...  Feldwebel Wolfenstool | 11/04/09
Apple doesnt want marketshare,  Stan57 | 11/04/09
Money calms him down...  Feldwebel Wolfenstool | 11/04/09
Who said they care about market share....  storm14k | 11/04/09
Lack of market share  Michael Kelly | 11/04/09
Opposite of Microsofts problem  oncall | 11/04/09
Again, you fail to convince me  Michael Kelly | 11/04/09
OS X and bundled software is a loss leader for Mac hardware... hello!!!  doctorSpoc | 11/04/09
Bad analogy:  msalzberg | 11/04/09
BMW Needs to Slash Prices!  SteveMak | 11/04/09
So basically you're saying Apple is for rich people  MSFTWorshipper | 11/04/09
Nope. Apple is for people who want it.  SteveMak | 11/04/09
Wow  bmonsterman | 11/05/09
"Duh" headline of the decade  LANShark524 | 11/04/09
Look at the others, like IBM  Ken_z | 11/04/09
Apple already makes good profit, so why bother?  BillDem | 11/04/09
True...  zkiwi | 11/04/09
Slash prices? Why?  People | 11/04/09
So basically screw poor people!  MSFTWorshipper | 11/04/09
If you are serious,  People | 11/04/09
Not being sarcastic at all!  MSFTWorshipper | 11/04/09
Well then  People | 11/04/09
Good lord  bmonsterman | 11/05/09
just before they went broke GM had the largest market share...  doctorSpoc | 11/04/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  Grey Ash | 11/04/09
allegedly musicians ALL you Macbook Pro  MSFTWorshipper | 11/04/09
Sorry...you want a Mac...Pay the price!  No More Microsoft Software Ever! | 11/04/09
And in other breaking news: The sky is blue!  James T. Kirk | 11/04/09
And Microsoft is a predatory monopolist! (NT)  No More Microsoft Software Ever! | 11/04/09
Apple is no different (NT)  bmonsterman | 11/05/09
Uhhh...look again. It;s OFF Blue! (NT)  No More Microsoft Software Ever! | 11/04/09
Not gonna happen.  Lester Young | 11/04/09
Please! Porsche versus Toyota!  No More Microsoft Software Ever! | 11/04/09
Yep  tonymcs@... | 11/04/09
OK, now try this.  Lester Young | 11/04/09
Yup, it's more proof that Mac is mainly teenage fanbois  MSFTWorshipper | 11/04/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  drgriff33 | 11/04/09
here's what Apple needs  jscott418 | 11/05/09
RE: Smartplanet: Apple can grab more share by slashing Mac prices  bb_apptix | 11/05/09

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