August 10th, 2006
Seth Godin's success factors
Guy Kawasaki conducts a brief Q&A with marketing guru Seth Godin. In the interview, Guy asks Seth to give examples of brands build by having conversations with
customers, how companies deal with criticism and what enabled him to be successful, which elicted this answer:
No ulterior motive. I rarely do A as a calculated tactic to get B. I do A because I believe in A, or it excites me or it’s the right thing to do. That’s it. No secret agendas.
I don’t think my audience owes me anything. It’s always their turn.
I’m in a hurry to make mistakes and get feedback and get that next idea out there. I’m not in a hurry, at all, to finish the “bigger” project, to get to the finish line.
I do things where I actually think I’m right, as opposed to where I think succeeding will make me successful. When you think you’re right, it’s more fun and your passion shows through.
I’ve tried to pare down my day so that the stuff I actually do is pretty well leveraged. That, and I show up. Showing up is underrated.
Words to live by…
Dan Farber, editor-in-chief of CNET News.com, has more than 20 years of experience as an editor and journalist covering technology. See his full profile and disclosure of his industry affiliations.
