October 30th, 2006
ZDNet reader poll so far: Microsoft's Zune can't win
If you've been following my series of posts on Microsoft's iPod-killer Zune and why fashion will be more important than technology to its success, then you may have seen the poll I ran last week (which is still open) where I asked who Microsoft should pick to be the equivalent of iPod's Bono. U2's Bono is probably cooler than cool and he transcends multiple generations of music lovers. I'm not sure just how many other celebrities are in Bono's league. But I gave a list of some and asked ZDNet readers to vote. So far, the top answer by a longshot is that "Microsoft shouldn't waste its money. Zune can't win." When I last checked, that answer accounted for 34 percent of 287 responses with Stephen Colbert trailing in a distant second place garnering 14 percent of the votes. Eleven percent of the responses think Microsoft can win on better technology, an answer I might agree with if Apple was somehow frozen in time, unable to respond to anything that bubbles up as being a technical requirement.
