May 24th, 2007
Wal-Mart to start selling Dell PCs June 10
Update: A few updates to the prior post, including a hard date. Dell confirmed the Wal-Mart deal to News.com and Reuters.
News.com is reporting that Wal-Mart will begin selling Dell desktops this weekend June 10 priced in a bundle below $700.
Quoting analyst Samir Bhavnani, research director at Current Analysis West, Steven Musil writes that Wal-Mart will sell the Dimension E521 at more than 3,000 retail locations in the U.S.
In the post, Bhavnani says:
“Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products. Dell’s going to be touching a lot of people who weren’t necessarily looking to buy a PC.”
This is one more item to consider in the increasing retailing drumbeat surrounding Dell. As reported yesterday, Dell’s move to retail is just a matter of when not if.
If Dell’s weekend at Wal-Mart is true it’s a launch that seems awfully quiet. Why would you launch a retail effort over Memorial Day weekend and not tell anyone about it?
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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