May 30th, 2007
Fox Interactive acquires Photobucket, Flektor
Looks like MySpace’s parent is gobbling up key contributors to its service.
Fox Interactive Media just announced that it will acquire Photobucket and Flektor. Photobucket, which recently had a very public spat with MySpace, is a photo and video sharing service. The message from Fox: If at first you don’t agree , buy it. The acquisition had been previously reported.
Flektor takes photos and videos to create mashups, galleries and the like.
Terms of the deal weren’t disclosed, but Fox is taking an approach that’s becoming quite common–open up your APIs and create developer networks and then acquire the best ones. Salesforce.com does it and rest assured Facebook will be doing something similar in the future.
Photobucket and Flektor are most likely to be most prominent in MySpace, but may be sprinkled around other Fox properties such as IGN
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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