August 21st, 2007
Wal-Mart hops on anti-DRM bandwagon
Wal-Mart is going DRM free too.
Wal-Mart said in a statement that it will offer DRM-free music for 94 cents a track from record labels such as Universal and EMI Music.
Universal was the latest to go DRM free and EMI made the move months ago.
With a huge music retailer like Wal-Mart lined up against DRM it’s likely other outlets and labels will fall in line. Soon DRM will be a music liability.
Wal-Mart noted that it will continue to offer its WMA-format music downloads. The DRM-free downloads will be at 256 kbps for 94 cents a track. WMA downloads will run 88 cents a track for a 128 kbps version.
Larry Dignan is Editor in Chief of ZDNet and Smart Planet as well as Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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