October 15th, 2007
Discovery buys HowStuffWorks.com
It’s official. Discovery Communications said Monday that it has acquired HowStuffWorks, a how-to site.
According to a statement, HowStuffWorks has 11 million global monthly unique users, up 25 percent from a year ago. Discovery didn’t disclose the price tag for HowStuffWorks, but the Wall Street Journal put the price at about $250 million (see Techmeme).
Discovery said it will integrate its TV and video assets such as Mythbusters and How It’s Made with HowStuffWorks.com. Meanwhile, How Stuff Works will become a new show on the Discovery channel in the summer of 2008. Discovery has been making a series of moves to expand its online offerings. It also owns Petfinder.com to complement the Animal Planet channel and TreeHugger.com, which will go with Discovery’s Planet Green television network.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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