March 19th, 2008
Best Buy gives poor HD-DVD buyers some gift card balm
Best Buy said Wednesday that it will send a $50 gift card to any poor soul that bought a HD-DVD player.
The tally will run about $10 million in gift cards, says Best Buy in a statement. So if you bought an HD-DVD player before Feb. 23–the approximate day HD-DVD died as a format–you’ll get a gift card sent to you.
And if you bought an HD-DVD after Feb. 23 you’re just not all that bright. 
Also see: HD-DVD player cracking open gallery
There are a few caveats. Best Buy will send you a gift card if it can find you. The not-so-subtle hint here is to sign up for Best Buy’s Reward Zone program. Other folks can call 888 Best Buy to get their gift cards with a receipt via Best Buy or credit card statement.
Although the Best Buy move is a little gimmicky at least it’s something to ease that pain as you watch your HD-DVD player become more extinct by the minute.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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