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March 26th, 2008

Motorola splits itself up; Separates handset business

Posted by Larry Dignan @ 5:05 am

Categories: Broadband, General, Mobile, Motorola, Telecommunications, Wired & Wireless

Tags: Handset, Motorola Inc., Handset Business, Cellular Phones, Consumer Electronics, Personal Technology, Larry Dignan

Motorola has carved out its biggest headache–its struggling handset business.

Motorola (all resources) on Wednesday said that it will split into two companies–a handset business and a broadband and mobility unit that features networking equipment for enterprise and consumers. The latter unit, which includes IP video gear, wireless network equipment, cable set-top boxes and broadband network infrastructure, has the most profit potential. Motorola in January said it was considering a quarantine for its handset business.

According to Motorola’s statement, both units will be publicly traded. The move will give both companies “improved flexibility, more tailored capital structures, and increased management focus - as well as more targeted investment opportunities for our shareholders,” according to Motorola CEO Greg Brown.

That line about “more targeted investment opportunities” could roughly translate into a sale of the handset business or acquisitions. For instance, Motorola’s handset business could acquire a player like Palm with its own currency. But first the handset unit needs a CEO.

Motorola said the split would occur in 2009.

Larry DignanLarry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 3 Talkback(s)
Marketing, Marketing, Marketing!!!
The first thing the new CEO of the handset business needs to do is fire the entire marketing department.

I just purchased through Sprint the Motorola Moto Q9 smartphone with Windows Mobile 6.0.... (Read the rest)
Posted by: rc76058@... Posted on: 03/27/08 You are currently: a Guest | | Terms of Use
Really now this headset business is long over for Motorola."  rtirman37@... | 03/26/08
High time they closed the phone business.  kraterz | 03/26/08
Marketing, Marketing, Marketing!!!  rc76058@... | 03/27/08

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