August 19th, 2008
Mobile handset sales down in 2Q: Market share race has three horses
NPD Group on Tuesday announced its second quarter handset sales tally and 28 million units were shipped to consumers, down 13 percent from a year ago.
According to NPD, second quarter handset revenue was $2.4 billion, down 2 percent from a year ago.
What’s notable about NPD’s figures are the market share stats: Motorola has 21 percent market share and Samsung and LG each have 20 percent. In other words, it’s a three way tie. Nokia trails with 9 percent and RIM’s BlackBerry has 7 percent.
Among the key stats:
- QWERTY phones were 28 percent of total handsets sold in the second quarter, compared to 12 percent a year ago. That’s most likely due to larger smartphone adoption and gadgets like the Palm Centro.
- 81 percent of phones sold were Bluetooth enabled with 65 percent of phones music enabled.
- Average selling prices for handsets in the second quarter were $84, up 14 percent a year ago. That total was down from $87 in the first quarter.
- AT&T has 29 percent market share with Verizon Wireless getting 26 percent. Sprint and T-Mobile each had 11 percent.
- Most popular handsets were the following (note the quarter ended before the iPhone 3G launched):
- RIM Blackberry Curve
- RIM Blackberry Pearl
- Palm Centro
- Apple iPhone
- Samsung BlackJack
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
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