March 18th, 2005
PR wiki lists CEO bloggers
A nice collection of CEO and corporate bloggers is available at a new PR wiki called TheNEWPR/Wiki. Constantin Basturea, a communications consultant with his own blog, PR meets the WWW, started the wiki so that PR pros have a repository of information and can learn and collaborate openly about PR topics.
CEO blogs are popular because they let customers and other stakeholders see the human side on an organization minus the marketing and public relations filters typical of corporate communications. But they also pose a challenge to the PR world becasue blogs typcailly jump the PR barrier between companies and media. Nonetheless, the rise of blogs, RSS, and wikis are having a big impact on the nature of the PR business. So there is no better way to start adapting than to also embrace the technology.
