Between the Lines

Mobile handset sales down in 2Q: Market share race has three horses

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NPD Group on Tuesday announced its second quarter handset sales tally and 28 million units were shipped to consumers, down 13 percent from a year ago. According to NPD, second quarter handset revenue was $2.4 billion, down 2 percent from a year ago. What's notable about NPD's figures are the market share stats: Motorola has 21 percent market share and Samsung and LG each have 20 percent. In other words, it's a three way tie. Nokia trails with 9 percent and RIM's BlackBerry has 7 percent. Among the key stats:

QWERTY phones were 28 percent of total handsets sold in the second quarter, compared to 12 percent a year ago. That's most likely due to larger smartphone adoption and gadgets like the Palm Centro.
81 percent of phones sold were Bluetooth enabled with 65 percent of phones music enabled.
Average selling prices for handsets in the second quarter were $84, up 14 percent a year ago. That total was down from $87 in the first quarter.
AT&T has 29 percent market share with Verizon Wireless getting 26 percent. Sprint and T-Mobile each had 11 percent.
Most popular handsets were the following (note the quarter ended before the iPhone 3G launched):

RIM Blackberry Curve
RIM Blackberry Pearl
Palm Centro
Apple iPhone
Samsung BlackJack

posted by Larry Dignan
August 19, 2008 @ 7:12 am

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Mobile handset sales down in 2Q: Market share race has three horses

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