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Category: Research

November 3rd, 2009

Are iPhone users really as vacuous as this study reveals?

Posted by Tom Foremski @ 4:44 pm

Categories: Research

Tags: Apple iPhone, Smart Phones, Consumer Electronics, Personal Technology, Tom Foremski

Retreevo, the electronics retail store, has published the results of a study of iPhone users:

The highlights:

- iPhone users are more attracted by a partner’s cool gadgets than their college degree.

- 20% of iPhone users watch adult material on their phones (seems very high to me.)

- One third think “old gadgets” are a “turn-off.”

- one-third have broken up with their partners by text or email.

- one-quarter have broken up with their partner because they spent too much time on their mobile device (I’m not surprised they spent a lot of time on their mobiles if this is the kind of iPhone user typified by the above behavior.)

I use an iPhone but I don’t identify with any of these users. How about a comparison against Android users?


July 20th, 2009

A visit to Microsoft Research Labs in Cambridge

Posted by Tom Foremski @ 4:53 pm

Categories: Cambridge, Research

Tags: Cambridge, Microsoft Corp., Entrepreneurship, Blogging, Corporate Communications, Management, Internet, Marketing, Tom Foremski

Cambridge Consultants and Microsoft Research Labs

I’ve been away the past couple of weeks in the UK. Much of my time was taken up with the “Traveling Geeks” a collection of journalists and bloggers from the Silicon Valley area.

I will share some of my adventures over the next few days.

Here is a video of a visit to Cambridge Consultants, a Cambridge based organization that helps startups get their products to market. And also a visit to Microsoft Research Labs and the Cambridge Computer Laboratory.

We met with Cambridge university lecturer and successful entrepreneur Jack Lang, also Ken Wood, deputy director of MRL, Tim Regan, Research SDE at MRL, and presentations from their colleagues. Also, we were shown some of the applications the researchers are developing.

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