February 22nd, 2007
A proposed unit of "innovation/disruption"
I was discussing innovation Wednesday evening with my old buddy Tom Abate from The SF Chronicle. These chats always provide lots of fodder for posts.
And in talking about innovation I began to wonder if it was synonymous with disruption. I think it is, because if innovation is not disruptive it won't get funding, at least not here in Silicon Valley.
Is there a unit of disruption? I'll propose one: a $1Billion unit of disruption reached over 5 years (BUD).
1 BUD = A business process that has the potential to generate $1bn in annual sales within five years.
That's about the minimum upside that a Silicon Valley startup needs to show in order to get funding. More is better, a five BUD would be stellar.
And 1 BUD = 1 Innovation Unit. Because innovation has to be disruptive, imho.
. . .
Tom Abate Blog: MiniMediaGuy
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media. He also writes at Silicon Valley Watcher. See his full profile and disclosure of his industry affiliations.
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