June 14th, 2008
Build a better search engine then what?
If you could build a better search engine than Google what would happen to Google?
Nothing.
GOOG can monetize search better than anybody else. That’s what the recent YHOO/GOOG deal is about.
Google has the best monetization platform for search not because it has the technology, it’s because it has the infrastructure: people and offices. It’s about sales and relationships not about ad servers. That’s what MSFT needs to realize.
And that’s what makes Google tremendously difficult to challenge.
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media. He also writes at Silicon Valley Watcher. See his full profile and disclosure of his industry affiliations.
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