January 25th, 2009
There's a green lining in economic clouds
Less economic activity means green benefits:
- Lower carbon footprint from less commuting to fewer jobs.
- Fewer trucks delivering fewer goods.
- Less pollution from factories running at half-speed.
- No need to sign Kyoto agreement to reduce C02 emissions.
- Less pressure on landfills.
What does it mean for IT departments?
- More priority for technologies and products that can save money.
- More priority for innovative projects that can create new markets.
What does it mean for Silicon Valley?
- There will be greater demand for technologies, products and services that make industries more efficient.
- The next big thing always comes out of recessionary times.
- This is a good time to invest in innovation so that your startup is ready to catch the next big upturn. As bad as this recession is going to get, the next upturn will be larger.
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media. He also writes at Silicon Valley Watcher. See his full profile and disclosure of his industry affiliations.
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