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October 23rd, 2009

MSFT versus GOOG - there's a big gap

Posted by Tom Foremski @ 11:55 am

Categories: Business strategy

Tags: Revenue, Google Inc., Microsoft Corp., Operational Accounting, Finance, Tom Foremski

Microsoft is facing many challenges but it is still an incredible cash machine. Revenue for its first fiscal quarter, which included deferred revenues of $1.47 billion was $14.39 billion, a slight decline of 4 per cent compared with the year ago period. Operating income was $4.48 billion.

Many industry pundits like to compare Microsoft with Google. GOOG reported revenues of $5.94 billion and operating income of $2.07 billion in its most recent quarter.

At a rate of revenue growth of seven per cent per quarter, a rather generous growth rate, it would take it more than 3 years to reach Microsoft’s current quarterly revenue. it would take it more than 3 years to reach Microsoft’s current quarterly revenue. There is a lot that can happen over the next few years in terms of Microsoft’s competitive position against Google.

Microsoft can patiently build up its search services and other areas where it lags Google. And it will continue to generate large revenues from its business software — a tiny market for Google.

Can GOOG continue to grow its search business to nearly $13 billion per quarter? What other businesses does it have that could generate comparable rates of growth and revenues? None.

Microsoft has many different business groups that have the potential for growth and it is building up its Internet business groups to better compete with Google. MSFT is a much more diversified business than GOOG.

While it is fashionable to talk about the demise of Microsoft and its poor competitive position against Google, the fact is that it’s still going to be around for a long time and it will continue to be a potent, cash-rich competitor for many years.

Google can’t grow fast enough organically, it will need to make some acquisitions to generate revenues and give it some of the heft that Microsoft already has. It needs to have a more diverse business base. Google has only one main business - text ads next to a search box or on a 3rd party web site.

What type of acquisition could help it be more competitive against Microsoft? What about a telco acquisition?

How about AT&T [T]? Its third quarter revenues were $30.9 billion. Its market capitalization is about $150 billion compared with GOOG at $175 billion.

AT&T would give Google a powerful position in terms of the net neutrality debate, and also in wireless markets, providing it with a key position with respect to both Android and iPhone phones.

And it would give Google a direct billing relationship with a huge number of US households. There are a ton of services it could introduce and without dealing with the telcos and their walled gardens.

Google’s ability to build large server farms would further boost the types of on-demand services that it could market to consumers, and more importantly, to business users.

AT&T would be a big pill to swallow but strategically, it makes a lot of sense, imho.


  • Talkback
  • Most Recent of 23 Talkback(s)
Apple...
Apple's products cost 30% more than the competition,
yet, in mids of a recession, they had their best quarter.
They sold more Macs, iPhones and iPods than ever
before. I would say they a... (Read the rest)
Posted by: prof123 Posted on: 10/24/09 You are currently: a Guest | | Terms of Use
Countering Google  P. Douglas | 10/23/09
wrong strategy  theo_durcan | 10/23/09
I agree...  foremskiZDNet Moderator | 10/23/09
Bingo!  honeymonster | 10/24/09
the gap is shrinking quickly  Linux Geek | 10/23/09
Please don't feed this troll (nt)  honeymonster | 10/24/09
Every place needs a court jester  John Zern | 10/24/09
Alliance  johnfenjackson@... | 10/23/09
Relevance  Economister | 10/23/09
All good points, there are lots of things that can happen over the next few  DonnieBoy | 10/23/09
But that's the problem  John Zern | 10/24/09
Yes, keep doing the same...  foremskiZDNet Moderator | 10/23/09
I agree  John Zern | 10/24/09
Google is more than just a search algorithm...  prof123 | 10/24/09
Talk of Google passing Microsoft is very premature. You should be talking  DonnieBoy | 10/23/09
Apple...  foremskiZDNet Moderator | 10/23/09
Apple branded search service?  T1Oracle | 10/23/09
Apple is NOT interested  Patanjali | 10/24/09
Apple...  prof123 | 10/24/09
But that's not relevant as  John Zern | 10/24/09
RE: MSFT versus GOOG - there's a big gap  Matt015 | 10/23/09
Strategically there is a good fit...  foremskiZDNet Moderator | 10/23/09
Android, DOJ, other concerns  John Zern | 10/24/09

What do you think?

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