November 3rd, 2009
Are iPhone users really as vacuous as this study reveals?
Retreevo, the electronics retail store, has published the results of a study of iPhone users:
The highlights:
- iPhone users are more attracted by a partner’s cool gadgets than their college degree.
- 20% of iPhone users watch adult material on their phones (seems very high to me.)
- One third think “old gadgets” are a “turn-off.”
- one-third have broken up with their partners by text or email.
- one-quarter have broken up with their partner because they spent too much time on their mobile device (I’m not surprised they spent a lot of time on their mobiles if this is the kind of iPhone user typified by the above behavior.)
I use an iPhone but I don’t identify with any of these users. How about a comparison against Android users?
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media. He also writes at Silicon Valley Watcher. See his full profile and disclosure of his industry affiliations.
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