November 4th, 2009

HP takes converged infrastructure a notch higher with new data warehouse appliance

Posted by Dana Gardner @ 10:45 am

Categories: Agile Development, BI, Cisco, Cloud computing, Government, HP, Hardware Infrastructure, IBM, IT Management, IT Service Management, Microsoft, Oracle, SOA, SOA Governance, SOA architect, Silicon Valley, Software Development, Software Infrastructure, System Z, VMware, Virtualization, business intelligence, convergence, database, datacenters, governance, mainframe

Tags: Data Warehouse, Hewlett-Packard Co., Data Centers, Storage, Roi/Tco, Databases, Hardware, Data Management, Finance, Managerial Accounting

Hewlett-Packard (HP) on Wednesday announced new products, solutions and services that leaves the technology packaging to them, so users don’t have to.

HP Neoview Advantage, HP Converged Infrastructure Architecture, and HP Converged Infrastructure Consulting Services are designed to help organizations drive business and technology innovations at lower total cost via lower total hassle. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

HP’s measured focus

HP isn’t just betting on a market whim. Recent market research it supported reveals that more than 90 percent of senior business decision makers believe business cycles will continue to be unpredictable for the next few years — and 80 percent recognize they need to be far more flexible in how they leverage technology for business.

The same old IT song and dance doesn’t seem to be what these businesses are seeking. Nearly 85 percent of those surveyed cited innovation as critical to success, and 71 percent said they would sanction more technology investments — if they could see how those investments met their organization’s time-to-market and business opportunity needs.

Cost nowadays is about a lot more than the rack and license. The fuller picture of labor, customization, integration, shared services suppport, data-use-tweaking and inevitable unforeseen gotchas need to be better managed in unison — if that desired agility can also be afforded (and sanctioned by the bean-counters).

HP said its new offerings deliver three key advantages:

• Improved competitiveness and risk mitigation through business data management, information governance, and business analytics
• Faster time to revenue for new goods and services
• The ability to return to peak form, after being compressed or stretched.

The Neoview advantage

First up, HP Neoview Advantage, the new release of the HP Neoview enterprise data warehouse platform, which aims to help organizations respond to business events more quickly by supporting real-time insight and decision-making.

HP calls the performance, capacity, footprint and manageability improvements dramatic and says the software also reduces the total cost of ownership (TCO) associated with industry-standard components and pre-built, pre-tested configurations optimized for warehousing.

HP Neoview Advantage and last year’s Exadata product (produced in partnership with Oracle) seem to be aimed at different segments. Currently, HP Neoview Advantage is a “very high end database,” whereas Exadata is designed for “medium to large enterprises,” and does not scale to the Neoview level, said Deb Nelson, senior vice president, Marketing, HP Enterprise Business.

A converged infrastructure

Next up, HP Converged Infrastructure architecture. As HP describes it, the architecture adjusts to meet changing business needs, specifically what HP calls “IT sprawl,” which it points to as the key culprit in raising technology costs for maintenance that could otherwise be used for innovation.

HP touts key benefits of this new architecture. First, the ability to deploy application environments on the fly through shared service management, followed closely by lower network costs and less complexity. The new architecture is optimized through virtual resource pools and also improves energy integration and effectiveness across the data center by tapping into data center smart grid technology.

Finally, HP is offering Converged Infrastructure Consulting Services that aim to help customers transition from isolated product-centric technologies to a more flexible converged infrastructure. The new services leverage HP’s experience in shared services, cloud computing, and data center transformation projects to let customers design, test and implement scalable infrastructures.

Overall, typical savings of 30 percent in total costs can be achieved by implementing Data Center Smart Grid technologies and solutions, said HP.

With these moves to converged infrastructure, HP is filling out where others are newly treading. Cisco and EMC this week announced packaging partnerships that seek to deliver simiar convergence benefits to the market.

“It’s about experience, not an experiment,” said Nelson.

BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post.

October 30th, 2009

Internet performance management makes data center consolidation possible

Posted by Dana Gardner @ 1:56 pm

Categories: .NET, Akamai, Amazon, Cisco, Cloud computing, Home, Internet, Podcasts, SaaS, Software Development, Software Infrastructure, VMware, Virtualization, Web Services, datacenters, governance, management

Tags: Data Center, Performance, Performance Management, Data Center Consolidation, Akamai Technologies Inc., Data Centers, Storage, Internet, Hardware, Data Management

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Akamai Technologies.

Data-center consolidation and modernization of IT systems helps enterprises reduce cost, cut labor, slash energy use, and become more agile.

Infrastructure advancements, standardization, performance density, and network services efficiencies are all allowing for bigger and fewer data centers and strategically architected and located facilities that can efficiently carry more of the total IT requirements load.

But to gain the benefits of these large and strategic infrastructure undertakings, the impact on the network beyond the firewall has to be considered. User expectations for performance and IT requirements for reliability need to be maintained, and even improved.

Fewer data centers means longer distances between servers and users. Network services and Internet performance management therefore need to be brought considered to produce the desired effect of topnotch applications and data delivery to enterprises, consumers, partners, and employees at far lower cost.

Here to help us better understand how to get the best of all worlds — that is, high performance and lower total cost from data center consolidation — we’re joined by James Staten, Principal Analyst at Forrester Research; Andy Rubinson, Senior Product Marketing Manager at Akamai Technologies, and Tom Winston, Vice President of Global Technical Operations at Phase Forward, a provider of integrated data management solutions for clinical trials and drug safety. The panel is moderated by me, BriefingsDirect’s Dana Gardner, principal analyst at Interarbor Solutions.

Here are some excerpts:

Staten: Oftentimes, the biggest reason to do [consolidation] is because you have sprawl in the data center. You’re running out of power, you’re running out of the ability to cool any more equipment, and you are running out of the ability to add new servers, as your business demands them.

If there are new applications the business wants to roll out, and you can’t bring them to market, that’s a significant problem. This is something the organizations have been facing for quite some time.

As a result, if they can start consolidating, they can start moving some of these workloads onto fewer systems. This allows them to reduce the amount of equipment they have to manage and the number of software licenses they have to maintain and lower their support costs. In the data center overall, they can lower their energy costs, while reducing some of the cooling required.

… Most applications actually end up consuming on average only 15-20 percent of the server. If that’s the case, you’ve got an awful lot of headroom to put other applications on there.

We were isolating applications on their own physical systems, so that they would be protected from any faults or problems with other applications that might be on the same system and take them down. Virtualization is the primary isolating technology that allows us to do that.

… More and more applications are being broken down into modules, and, much like the web services and web applications that we see today, they’re broken into tiers. Individual logic runs on its own engine, and all of that can be spread across some more monetized, consistent infrastructure. We are learning these lessons from the dot-coms of the world and now the cloud-computing providers of the world, and applying them to the enterprise.

… On average, across all the enterprises we have spoken to, you can realistically expect to see about a 20 percent cost reduction from doing this. But, as you said, if you’ve got 5,000 servers, and they’re all running at 5 percent utilization, there are big gains to be had.

Rubinson: I focus mainly on delivery over the Internet. There are definitely some challenges, if you’re talking about using the Internet with your data center infrastructure — things like performance latency, availability challenges from cable cuts, and things of that nature, as well as security threats on the Internet.

It’s thinking about how can you do this, how can you deliver to a global user base with your data center, without having to necessarily build out data centers internationally, and to be able to do that from a consolidated standpoint.

… From the cost perspective, we’re able to eliminate unnecessary hardware. We’re able to take some of that load off of the servers, and do the work in the cloud, which also helps reduce them.

… In terms of responsiveness, by using the Internet, you can deploy a lot more quickly. It allows us to give that same type of performance, availability, and security that you would get from having a private WAN, but doing it over the much less expensive Internet.

This is really important, as we have seen more and more users that are going outside of the corporate [networks]. People are connecting to suppliers, to partners, to customers, and to all sorts of things now.

… By optimizing the cloud, we’re able to speed the delivery of information from the origin as well. That’s where it’s benefiting folks like Tom, where he is able to not only cache information, but the information that is dynamic, that needs to get back from the data center, goes more quickly.

Winston: When I joined [Phase Forward], it had two different data centers — one on the East Coast and one on the West Coast. We were facing the challenge of potentially having to expand into a European data center, and even potentially a Pacific Rim data center.

By continuing to expand our virtualization efforts, as well as to leverage some of the technologies that Andy just mentioned … Internet acceleration via some of the Akamai technologies, we were able to forgo that data center expansion. In fact, we were able to consolidate our data center to one East Coast data center, which is now our primary hosting center for all of our applications.

So it had a very significant impact for us by being able to leverage both that WAN acceleration, as well as virtualization, within our own four walls of the data center.

We run electronic data capture (EDC) software, and pharmacovigilance software for the largest pharmaceutical and clinical device makers in the world. They are truly global organizations in nature. So, we have users throughout the world, with more and more heavy population coming out of the Asia Pacific area.

… We have a very large, diverse user base that is accessing our applications 24×7x365, and, as a result, we have performance needs all the time for all of our users.

… Our primary application, our flagship application, is a product called InForm, which is the main EDC product that our customers use across the Internet. It’s accelerated using Akamai technology, and almost 100 percent of our content is dynamic. It has worked extremely well.

Staten: … Users are all over the place. Whether they are an internal employee, a customer, or a business partner, they need to get access to those applications, and they have a performance expectation that’s been set by the Internet. They expect whatever applications they are interacting with will have that sort of local feel.

That’s what you have to be careful about in your planning of consolidation. You can consolidate branch offices. You can consolidate down to fewer data centers. In doing so, you gain a lot of operational efficiencies, but you can potentially sacrifice performance.

You have to take the lessons that have been learned by the people who set the performance bar, the providers of Internet-based services, and ask, “How can I optimize the WAN? How can I push out content? How can I leverage solutions and networks that have this kind of intelligence to allow me to deliver that same performance level?” That’s really the key thing that you have to keep in mind. Consolidation is great, but it can’t be at the sacrifice of the user experience.

… The right location [for data centers] has to be optimized for a variety of factors. It has to be optimized for where the appropriate skill sets are. It has to be optimized for the geographic constraints that you may be under.

We’re able to take some of that load off of the servers, and do the work in the cloud, which also helps reduce them.

You may be doing business in a country in which all of the citizen information of the people who live in that country must reside in that country. If that’s the case, you don’t necessarily have to own a data center there, but you absolutely have to have a presence there.

Winston: … We had users in China who, due to the amount of traffic that had to traverse the globe, were not happy with the performance of the application. Specifically, we brought in Akamai to start with a very targeted group of users and to be able to accelerate for them the application in that region.

It literally cut the problem right out. It solved it almost immediately. At that point, we then began to spread the rest of that application acceleration product across the rest of our domains, and to continue to use that throughout the product set.

Rubinson: … We recently commissioned a study with Forrester, looking at what is that tolerance threshold [for a page to load]. In the past it had been that people had tolerance for about four seconds. As of this latest study, it’s down to two seconds. That’s for business to consumer (B2C) users. What we have seen is that the business-to-business (B2B) users are even more intolerant of waiting for things.

It really has gotten to a point where you need that immediate delivery in order to drive the usage of the tools that are out there.

… Just putting yourself in the cloud doesn’t mean that you’re not going to have the same type of latency issues, delivering over the Internet. It’s the same thing with availability in trying to reach folks who are far away from that hosted data center. So, the cloud isn’t necessarily the answer. It’s not a pill that you can take to fix that issue.

… For Akamai, it’s really about how we’re able to accelerate. How we are able to optimize the routing and the other protocols on the Internet to make that get from wherever it’s hosted to a global set of end users.

We don’t care about where they are. They don’t have to be on the corporate, private WANs. It’s really about that global reach and giving the levels of performance to actually provide an SLA. Tell me who else out there provides an SLA for delivery over the Internet? Akamai does.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Akamai Technologies.

October 16th, 2009

What's on your watch list? Forrester identifies 15 key technologies for enterprise architects

Posted by Dana Gardner @ 8:29 am

Categories: Agile Development, Amazon, Apple, Application Lifecycle Management, BI, Cisco, Cloud computing, Enterprise 2.0, Enterprise Java, Google, HP, IT Management, IT Service Management, ITIL, Microsoft, Open Source, Oracle, SOA, SOA Governance, SOA architect, SaaS, Security, Software Development, Software Infrastructure, VMware, Virtualization, Web Services, Web Technology, business intelligence, convergence, datacenters, governance, iPhone, management

Tags: Forrester Research Inc., Operational Planning, Pricing, Business Intelligence, Tools & Techniques, Strategy, Business Operations, Marketing, Enterprise Software, Software

Riding the right — or wrong — technology wave can help — or really, really hurt — your business. Moving at the right time can be the critical factor between the two outcomes.

Yet new technologies come down the pike at alarming speed. Deciding which will fizzle and which will sizzle — and when — can be a daunting and ongoing task. What’s an enterprise architect to do?

Forrester Research has tried to sort things out with a new report, “The Top 15 Technology Trends EA Should Watch.” And, if even limiting the selection to 15 sounds like a lot to keep your eye on, Forrester has grouped them into five major “themes,” and has ranked the technologies by their impact, newness and complexity.

Calling “impact” the most important criterion, the report says this considers whether the technology will deliver new business capabilities or allow IT to improve business performance.

“Newness” comes in second because it’s likely that enterprises will have to gear up to learn new processes and the processes themselves are prone to rapid evolution. “Complexity” places other demands on the business, requiring more time to learn operations that are more complex than others.

The five themes identified by Forrester, along with their associated technologies, are:

• Social computing in and around the enterprise
  • Collaboration platforms become people-centric
  • Customer community platforms integrate with business apps
  • Telepresence gains widespread use
• Process-centric data and intelligence
  • Business intelligence goes real time
  • Master data management matures
  • Data quality services become real-time
• Restructured IT services platforms
  • SaaS will be ubiquitous for packaged apps
  • Cloud-based platforms that become standard infrastructure and platform as a service
  • Client virtualization is ubiquitous
• Agile and fit-to-purpose applications
  • Business rules processing moves to the mainstream
  • BPM will be Web 2.0-enabled
  • Policy-based SOA becomes predominant
  • Security will be data- and content-based
• Mobile as the new desktop
  • Apps and business processes go mobile
  • Mobile networks and devices gain more power

The technologies range from real-time business intelligence (BI) with a very high impact, high newness and high complexity to data- and content-based security, which scored a medium in all three categories. I guess that keep my friend Jim Koblielus busy for some time.

Forrester limited the report to a three-year horizon for two reasons. First, it represents the planning horizon for most firms and, second, any technology that won’t have an effect in less than three years may be interesting, but it’s not actionable.

The report also says that we’re entering a new phase of technology innovation. This analysis is based on Forrester’s finding that technology change goes through two waves. The first involves innovation and growth. This features a rapid evolution of the technology and rapid uptake by businesses. The second phase is refinement and redesign, in which technologies are only incrementally improved.

I hear a lot these day about “inflection points” in the IT market. I hear folks point to the hockey stick growth effect coming for netbooks/thin clients/desktop virtualization/Windows 7. I like to add the smartphones and Android-o-hones to that category too.

And even if the cloud is a slow burn, rather than hockey stick, the importance of business processes supported by services supported by all the old and new suspects is huge. I call the ability to refine and adapt business processes as the big productivity maker of the next decade — supported by IT as services.

Perhaps the new Moore’s Law is less about systems, and more about what people do with the services those systems enable. What do you think?

Incidentally, the full report is available for download from Forrester.

BriefingsDirect contributor Carlton Vogt provided editorial assistance and research on this post.

October 7th, 2009

Successful data center transformation usually requires overdue rethinking of the network

Posted by Dana Gardner @ 2:45 pm

Categories: Akamai, Cisco, Cloud computing, Government, HP, Hardware Infrastructure, IBM, IT Management, IT Service Management, Internet, Podcasts, SOA, SOA Governance, SOA architect, SaaS, Software Development, Software Infrastructure, VMware, VOIP, Virtualization, Web Services, Web Technology, convergence, datacenters, governance, mainframe, management

Tags: Data Center, Network, Environment, Data Centers, Networking, Storage, Hardware, Data Management, Dana Gardner

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download the transcript. Learn more. Sponsor: Hewlett-Packard.

Special Offer: Gain insight into best practices for transforming your data center by downloading three new data center transformation whitepapers from HP at www.hp.com/go/dctpodcastwhitepapers.

Most enterprise networks are the result of a patchwork effect of bringing in equipment as needed over the years to fight the fire of the day, with little emphasis on strategy and the anticipation of future requirements. That’s why it’s necessary to reevaluate network architectures in light of newer and evolving IT demands, and overall moves to next-generation data centers.

Nowadays, we see that network requirements have, and are, shifting as IT departments adopt improvements such as virtualization, software as a service (SaaS), cloud computing, and service-oriented architecture (SOA).

The network loads and demands continue to shift under the weight of Web-facing applications and services, security and regulatory compliance, governance, ever-greater data sets, and global-area service distribution and related performance management.

It doesn’t make sense to embark upon a data-center transformation journey without a strong emphasis on network transformation as well. Indeed, the two ought to be brought together, converging to an increasing degree over time.

I recently interviewed three thought leaders at HP on network transformation to help explain the evolving role of network transformation and to rationalize the strategic approach to planning and specifying present and future enterprise networks. They are Lin Nease, director of Emerging Technologies, HP ProCurve; John Bennett, worldwide director, Data Center Transformation Solutions, and Mike Thessen, practice principal, Network Infrastructure Solutions Practice in the HP Network Solutions Group.

Here are some excerpts:

Bennett: Data-center transformation is really about helping customers build out a next-generation data center, an adaptive infrastructure, that is designed to not only meet the current business needs, but to lay the foundation for the plans and strategies of the organization going forward.

In many cases, the IT infrastructure, including the facilities, the servers, the network, and storage environments can actually be a hindrance to investing more in business services and having the agility and flexibility that people want to have, and will need to have, in increasingly competitive environments.

When we talk about that, very typically we talk a lot about facilities, servers, and storage. For many people, the networking environment is ubiquitous. It’s there. But, what we discover, when we lift the covers, is that you have an environment that may be taking lots of resources to manage and keep up-to-date.

… The networking infrastructure becomes key, as an integration fabric, not just between users in business services, but also between the infrastructure devices in the data center itself.

That’s why we need to look at network transformation to make sure that the networking environment itself is aligned to the strategies of the data center, that the data center infrastructure is architected to support those goals, and that you transform what you have and what you have grown historically over decades into what hopefully will be a “lean, mean, fighting machine.”

Nease: The network has basically evolved as a result of the emergence of the Internet and all forms of communications that share the network as a system. The server side of the network, where applications are hosted, is only one dimension that tugs at the network design in terms of requirements.

You find that the needs of any particular corner of the enterprise network can easily be lost on the network, because the network, as a whole, is designed for multiple constituencies, and those constituencies have created a lot of situations and requirements that are in themselves special cases.

In the data center, in particular, we’ve seen the emergence of a formalized virtualization layer now coming about and many, many server connections that are no longer physical. The history of networking says that I can take advantage of the fact that I have this concept of a link or a port that is one-to-one with a particular service.

That is no longer the case. What we’re seeing with virtualization is challenging the current design of the network. That is one of the requirements that are tugging at a change or provoking a change in overall enterprise network design.

… Too often people are compelled by a technology approach to rethink how they are doing networking. IT professionals will hear the overtures of various vendors saying, “This is the next greatest technology. It will maybe enable you to do all sorts of new things.” Then, people waste a lot of time focusing on the technology enablement, without actually starting with what the heck they’re trying to enable in the first place.

Thessen: In years past, you were effectively just providing local area network (LAN) and wide area network (WAN) connectivity. Servers were on the network, and they got facilities from the network to transport their data over to the users.

Now, everything is becoming converged over this network — “everything” being data storage, and telephony. So, it’s requiring more towers inside of corporate IT to come together to truly understand how this system is going to work together.

Nease: [Service orientation] is the only way out. With the new complexity that has emerged, and the fact that traditional designs can no longer rely on physical barriers to implement policies, we have reached a point, where we need an architecture for the network that builds in explicit concepts of policy decisions and policy enforcement.

The only way out is to regard the network itself as a service that provides connectivity between stations — call them logical servers, call them users, or call them applications. In fact, that very layering alone has forced us to think through the concept of offering the network as a service.

Bennett: … In parallel with that, we see an increasing drive and demand for virtualizing storage to have it both be more efficiently and effectively used inside the data center environment, but also to service and support the virtualized business services running in virtualized servers. That, in turn, carries into the networking fabric of making sure that you can manage the network connections on the fly.

Virtualization is not only becoming pervasive, but clearly the networking fabric itself is going to be key to delivering high quality business services in that environment.

Thessen: … Networks need to be prepared for the convergence of the communication paths for data and storage connectivity inside the data center. That’s the whole conversion — enhance, Ethernet, Fiber Channel over Ethernet. That’s the newest leg of the virtualization aspect of the data center.

Bennett: Fundamentally, convergence is about better integration across the technology stacks that help deliver business services. We’re saying that we don’t need separate, dedicated connections between servers for high availability from the connections that we use to the storage devices to have both a high-volume traffic and high-frequency traffic accesses to data for the business services or that we have for the network devices and the connections between them for the topology of the networking environment.

Rather, we are saying that today we can have one environment capable of supporting all of these needs, architected properly for particular customer’s needs, and we bring into the environment separate communications infrastructures for voice.

So, we’re really establishing, in effect, a common nervous system. Think about the data center and the organization as the human body. We’re really building up the nervous system, connecting everything in the body effectively, both for high-volume needs and for high-frequency access needs.

Thessen: … The

Without understanding who is talking to whom, how applications communicate, and how applications get access to other IT services, such as directory services and so forth, it’s really difficult to secure them appropriately.

most important thing is really still the brutal standardization — network modularity, logical separation, utilizing those virtualization techniques that I talked about a few minutes ago, and very well-defined communications flows for those applications.

Additionally, you need those communication flows especially in these SaaS or cloud-computing, or convergence environments to truly secure those environments appropriately. Without understanding who is talking to whom, how applications communicate, and how applications get access to other IT services, such as directory services and so forth, it’s really difficult to secure them appropriately.

… What we focus on is really developing a good strategy first. Then, we define the requirements that go along with business strategy, perform analysis work against the current situation and the future state requirements, and then develop the solutions specific for the client’s particular situation, utilizing perhaps a mix of products and technologies.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download the transcript. Learn more. Sponsor: Hewlett-Packard.

Special Offer: Gain insight into best practices for transforming your data center by downloading three new data center transformation whitepapers from HP at www.hp.com/go/dctpodcastwhitepapers.

September 16th, 2009

Jericho Forum aims to guide enterprises through risk mitigation landscape for cloud adoption

Posted by Dana Gardner @ 12:33 pm

Categories: .NET, Akamai, Amazon, Application Lifecycle Management, Cisco, Cloud computing, Google, IT Management, IT Service Management, ITIL, Internet, Microsoft, Podcasts, SOA, SOA Governance, SOA architect, SaaS, Software Development, Software Infrastructure, Virtualization, governance, management

Tags: Jericho Forum, Podcasts, Cloud Computing, Virtualization, Security, Internet, Hardware, Dana Gardner

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Learn more. Sponsor: The Open Group.

My latest podcast discussion comes from The Open Group’s 23rd Enterprise Architecture Practitioners Conference and associated 3rd Security Practitioners Conference in Toronto.

We’re talking about security in the cloud and decision-making about cloud choices for enterprises. There has been an awful lot of concern and interest in cloud and security, and they go hand in hand.

We’ll delve into some early activities among several standards groups, including the Jericho Forum. They are seeking ways to help organizations approach cloud adoption with security in mind.

Here to help on the journey toward safe cloud adoption, we’re joined by Steve Whitlock, a member of the Jericho Board of Management. The interview is conducted by me, Dana Gardner, principal analyst at Interarbor Solutions.

Here are some excerpts:

Whitlock: A lot of discussions around cloud computing get confusing, because cloud computing appears to be encompassing any service over the Internet. The Jericho Forum has developed what they call a Cloud Cube Model that looks at different axis or properties within cloud computing, issues with interoperability, where is the data, where is the service, and how is the service structured.

The Cube came with a focus on three dimensions: whether the cloud was internal

The in-source-outsource question is still relevant. That’s essentially who is doing the work and where their loyalty is.

or external, whether it’s was open or proprietary, and, originally, whether it was insourced or outsourced. … There are a couple of other dimensions to consider as well. The insource-outsource question is still relevant. That’s essentially who is doing the work and where their loyalty is.

They’ve also coupled that with the layered model that looks at hierarchical layer of cloud services, starting at the bottom with files services and moving up through development services, and then full applications.

The Jericho Forum made its name early on for de-perimeterization or the idea that barriers between you and your business partners were eroded by the level of connectivity you needed do the business. Cloud computing could be looked at the ultimate form of de-perimeterization. You no longer know even where your data is.

… Similar to SOA, the idea of direct interactive services on demand is a powerful concept. I think the cloud extends it. If you look at some of these other layers, it extends it in ways where I think services could be delivered better.

It would be nice if the cloud-computing providers had standards in this area. I don’t see them yet. I know that other organizations are concerned about those. In general, the three areas concerned with cloud computing are, first, security, which is pretty obvious. Then, standardization. If you invest a lot of intellectual capital and effort into one service and it has to be replaced by another one, can you move all that to the different service? And finally, reliability. Is it going to be there when you need it?

… There are concerns, as I mentioned before — where the data is and what is the security around the data — and I think a lot of the cloud providers have good answers. At a really crude level, the cloud providers are probably doing a better job than many of the small non-cloud providers and maybe not as good as large enterprises. I think the issue of reliability is going to come more to the front as the security questions get answered.

… It’s very important to be able to withdraw from a cloud service, if they shut down for some reason. If your business is relying them for day-to-day operations, you need to be able to move to a similar service. This means you need standards on the high level interfaces into these services. With that said, I think the economics will cause many organizations to move to clouds without looking at that carefully.

Formal relationship

The Jericho Forum is also working with the Cloud Security Alliance on their framework and papers. … It’s a very complementary [relationship]. They arose separately, but with overlapping individuals and interests. Today, there is a formal relationship. The Jericho Forum has exchanged board seats with the Cloud Security Alliance, and members of the Jericho Forum are working on several of the individual working groups in the Cloud Security Alliance, as they prepare their version 2.0 of their paper.

… In addition to the cube model, there is the layered model, and some layers are easier to outsource. For example, if it’s storage, you can just encrypt it and not rely on any external security. But, if it’s application development, you obviously can’t encrypt it because you have to be able to run code in the cloud.

I think you have to look at the parts of your business that are sensitive to needs for encryption or export protection and other areas, and see which can fit in there. So, personally identifiable information (PII) data might be an area that’s difficult to move in at the higher application level into the cloud.

I think the interest in how to protect data, no matter

It’s very important to be able to withdraw from a cloud service, if they shut down for some reason. … You need to be able to move to a similar service.

where it is, is what it really boils down to. IT systems exist to manipulate, share, and process data, and the reliance on perimeter security to protect the data hasn’t worked out, as we’ve tried to be more flexible.

We still don’t have good tools for data protection. The Jericho Forum did write a paper on the need for standards for enterprise information protection and control that would be similar to an intelligent version of rights management, for example.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Learn more. Sponsor: The Open Group.

September 15th, 2009

SOA user survey helps define latest ESB trends, middleware use patterns

Posted by Dana Gardner @ 6:41 am

Categories: .NET, Amazon, Application Lifecycle Management, Cisco, Cloud computing, Enterprise Java, Google, HP, IBM, IT Management, IT Service Management, ITIL, Microsoft, Oracle, Progress Software, Red Hat, SAP, SOA, SOA Governance, SOA architect, SaaS, Software Development, Software Infrastructure, Virtualization, datacenters, governance, management

Tags: Enterprise Service Bus, SOA, Survey, Service-Oriented Architecture (SOA), Middleware, Web Services, Enterprise Software, Software, Dana Gardner

Take the BriefingsDirect middleware/ESB survey now.

Forgive my harping on this, but I keep hearing about how powerful social media is for gathering insights from the IT communities and users. Yet I rarely see actual market research conducted via the social media milieu.

So now’s the time to fully test the process. I’m hoping that you users and specifiers of enterprise software middleware, SOA infrastructure, integration middleware, and enterprise service buses (ESBs) will take 5 minutes and fill out my BriefingsDirect survey. We’ll share the results via this blog in a few weeks.

We’re seeking to uncover the latest trends in actual usage and perceptions around these SOA technologies — both open source and commercial.

How middleware products — like ESBs — are used is not supposed to change rapidly. Enterprises typically choose and deploy integration software infrastructure slowly and deliberately, and they don’t often change course without good reason.

But the last few years have proven an exception. Middleware products and brands have shifted more rapidly than ever before. Vendors have consolidated, product lines have merged. Users have had to grapple with new and dynamic requirements.

Open source offerings have swiftly matured, and in many cases advanced capabilities beyond the commercial space. Interest in SOA is now shared with anticipation of cloud computing approaches and needs.

So how do enterprise IT leaders and planners view the middleware and SOA landscape after a period of adjustment — including the roughest global recession in more than 60 years?

This brief survey, distributed by BriefingsDirect for Interarbor Solutions, is designed to gauge the latest perceptions and patterns of use and updated requirements for middleware products and capabilities. Please take a few moments and share your preferences on enterprise middleware software. Thank you.

Take the BriefingsDirect middleware/ESB survey now.

September 14th, 2009

Open Group ramps up cloud and security activities as extension of boundaryless organization focus

Posted by Dana Gardner @ 10:05 am

Categories: Amazon, Cisco, Cloud computing, Enterprise 2.0, Enterprise Java, Google, HP, IBM, IT Management, IT Service Management, ITIL, Microsoft, Podcasts, SOA, SOA Governance, SOA architect, SaaS, Software Development, Software Infrastructure, convergence, datacenters, governance, management

Tags: Open Group, The Open Group, Information Technology, Enterprise Architecture, Strategy, Security, Management, Dana Gardner

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download the transcript. Learn more. Sponsor: The Open Group.

Standards and open access are increasingly important to users of cloud-based services. Yet security and control also remain top-of-mind for enterprises. How to make the two — cloud and security — work in harmony?

The Open Group is leading some of the top efforts to make cloud benefits apply to mission critical IT. To learn more about the venerable group’s efforts I recently interviewed Allen Brown, president and CEO of The Open Group. We met at the global organization’s 23rd Enterprise Architecture Practitioners Conference in Toronto.

Here are some excerpts:

Brown: We started off in a situation where organizations recognized that they needed to break down the boundaries between their organizations. They’re now finding that they need to continue that, and that investing in enterprise architecture (EA) is a solid investment developing for the future. You’re not going to stop that just because there is a downturn.

In fact, some of our members who I’ve been speaking to see EA as critical to ready their organization for coming out of this economic downturn.

… We’re seeing the merger of the need for EA with security. We’ve got a number of security initiatives in areas of architecture, compliance, audit, risk management, trust, and so on. But the key is bringing those two things together, because we’re seeing a lot of evidence that there are more concerns about security.

… IT security continues to be a problem area for enterprise IT organizations. It’s an area where our members have asked us to focus more. Besides the obvious issues, the move to cloud does introduce some more security concerns, especially for the large organizations, and it continues to be seen as an obstacle.

On the vendor side, the cloud community recognizes they’ve got to get security, compliance, risk, and audit sorted out. That’s the sort of thing our Security Forum will be working on. That provides more opportunity on the vendor side for cloud services.

… We’ve always had this challenge of how do we breakdown the silos in the IT function. As we’re moving towards areas like cloud, we’re starting to see some federation of the way in which the IT infrastructure is assembled.

As far as the information, wherever it is, and what parts of it are as a service, you’ve still got to be able to integrate it, pull it together, and have it in a coherent manner. You’ve got to be able to deliver it not as data, but as information to those cross-functional groups — those groups within your organization that may be partnering with their business partners. You’ve got to deliver that as information.

The whole concept of Boundaryless Information Flow, we found, was even more relevant in the world of cloud computing. I believe that cloud is part of an extension of the way that we’re going to break down these stovepipes and silos in the IT infrastructure and enable Boundaryless Information Flow to extend.

One of the things that we found internally in moving from the business side of what our architecture is that the stakeholders understand to where the developers can understand, is that you absolutely need that skill in being able to be the person that does the translation. You can deliver to the business guys what it is you’re doing in ways that they understand, but you can also interpret it for the technical guys in ways that they can understand.

As this gets more complex, we’ve got to have the equivalent of city-plan type architects, we’ve got to have building regulation type architects, and we’ve got to have the actual solution architect.

… We’ve come full circle. Now there are concerns about portability around the cloud platform opportunities. It’s too early to know how deep the concern is and what the challenges are, but obviously it’s something that we’re well used to — looking at how we adopt, adapt, and integrate standards in that area, and how we would look for establishing the best practices.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download the transcript. Learn more. Sponsor: The Open Group.

August 17th, 2009

Open Group forms Cloud Work Group to spur enterprise cloud adoption and security via open standards

Posted by Dana Gardner @ 7:06 am

Categories: .NET, Akamai, Amazon, Apache, Cisco, Cloud computing, Google, HP, IBM, IT Management, IT Service Management, ITIL, Internet, Microsoft, Open Source, Red Hat, SOA, SOA Governance, SOA architect, Software Development, Software Infrastructure, VMware, Virtualization, Web Technology, business intelligence, datacenters, governance, management

Tags: Open Group, Security, The Open Group, Open Standard, Enterprise Architecture, Cloud Work Group, Cloud Computing, Virtualization, Hardware, Dana Gardner

This guest blog comes courtesy of Dave Lounsbury, vice president of government programs and managing director of research and technology at The Open Group, where he leads activities related to government research, adaptive and real-time system software, and cloud computing. He can be reached here.

Take the BriefingsDirect middleware/ESB survey now.

By Dave Lounsbury

Like so many others, The Open Group has been busy for the past year figuring out our place in the cloud. With the great work already being done by industry groups like the Cloud Computing Interoperability Forum, CloudCamp and the Cloud Security Alliance, we have given great thought and consideration to how we can best add value to this evolving area. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

The growth in cloud computing has resulted in a diverse array of technical capabilities, and companies of all sizes are trying to understand how to take advantage of them in their business operations. We saw this as an opportunity to bring both vendors and end-users together with an eye toward providing guidance for adopting and implementing cloud computing in a way that helps ensure that organizations get the business benefits promised by these new capabilities.

Over the past year, The Open Group’s members have engaged in focused work to identify end-user requirements for cloud computing, identifying needs in security and identity, standards to prevent lock-in, skills in management of cloud outsourcing, and the need for enterprise architecture models for cloud. As a culmination of this, I am pleased to announce that we have officially formed our own Cloud Work Group.

We have taken what we’ve learned from our London and Toronto conferences to create a group

The Cloud Work Group is in a unique position to develop a common understanding between buyers and suppliers of how companies can use cloud products and services in a flexible and secure way to realize its full potential.

that we believe truly reflects the importance of cloud computing to The Open Group members and industry at large. Our main goal is to ensure the effective and secure use of cloud computing in enterprise architectures, given The Open Group’s experience driving vendor-neutral standards and certification programs in and around enterprise architecture.

The Cloud Work Group is in a unique position to develop a common understanding between buyers and suppliers of how companies can use cloud products and services in a flexible and secure way to realize its full potential. By focusing on customer input and drawing on the diverse views of our global members, we intend to bring a somewhat understated perspective to the discussion – that of the end-user.

Our first deliverable will be to publish a Business Scenario for Enterprise Cloud Computing, based on end-user requirements discussed at The Open Group’s latest Enterprise Architecture Conference in Toronto. During a business scenario workshop, led by MITRE’s Terry Blevins, we brainstormed and discussed the cloud’s most critical business requirements, as well as “pain points”. As Sandy Kemsley summarizes in her blog post, The Enterprise Cloud Business Scenario will help companies identify and understand business needs relative to cloud computing and thereby derive the requirements that the architecture development must address.

This is an exciting time for us as we collaborate with some of the industry’s leading cloud providers and end-user organizations to ensure both sides are in sync and able to reap the rewards as a result. The direction of the group is determined by Open Group members, but participation is welcomed from all organizations that wish to understand or contribute to the development of best practices for enterprise use of cloud computing.

To get involved or for more information, please visit: https://www.opengroup.org/cloudcomputing/. We hope you will join us!

Take the BriefingsDirect middleware/ESB survey now.

This guest blog is courtesy of Dave Lounsbury, vice president of government programs and managing director of research and technology at The Open Group, where he leads activities related to government research, adaptive and real-time system software, and cloud computing. He can be reached here.

August 12th, 2009

Cloud Security Panel: Is cloud computing more or less secure than on-premises IT?

Posted by Dana Gardner @ 2:08 pm

Categories: .NET, Akamai, Amazon, Cisco, Cloud computing, Google, Oracle, SOA, SOA Governance, SOA architect, SaaS, Silicon Valley, Software Development, Software Infrastructure, Virtualization, datacenters, governance, management

Tags: Podcast, Cloud Computing, Audit, Information Technology, Standards, Service, Security, Dana Gardner

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download or view the transcript. Sponsor: The Open Group.

Welcome to a special sponsored podcast discussion coming from The Open Group’s 23rd Enterprise Architecture Practitioners Conference in Toronto. This podcast, part of a series from the July 2009 event, centers on cloud computing security.

Much of the cloud security debate revolves around perceptions. … For some cloud security is seeing the risk glass as half-full or half empty. Yet security in general takes on a different emphasis as services are mixed and matched from a variety of internal and external sources.

So will applying conventional security approaches and best practices be enough for low-risk, high-reward, cloud computing adoption? Most importantly, how do companies know when they are prepared to begin adopting cloud practices without undo security risks?

Here to help better understand the perils and promises of adopting cloud approaches securely, we welcome our panel: Glenn Brunette, distinguished engineer and chief security architect at Sun Microsystems and founding member of the Cloud Security Alliance (CSA); Doug Howard, chief strategy officer of Perimeter eSecurity and president of USA.NET; Chris Hoff, technical adviser at CSA and director of Cloud and Virtualization Solutions at Cisco Systems; Dr. Richard Reiner, CEO of Enomaly; and Tim Grance, program manager for cyber and network security at the National Institute of Standards and Technology (NIST).

The discussion is moderated by me, BriefingsDirect’s Dana Gardner.

Here are some excerpts:

Reiner: There are security concerns to cloud computing. Relative to the security concerns in the ideal enterprise mode of operation, there is some good systematic risk analysis to model the threats that might impinge upon this particular application and the data it processes, and then to assess the suitability of different environments for potential deployment of that stuff.

There are a lot more question marks around today’s generation of public-cloud services, generally speaking, than there are around the internal computing platforms that enterprises can use. So it’s easier to answer those questions. It’s not to say the answers are necessarily better or different, but the questions are easier to answer with respect to the internal systems, just because there are more decades of operating experience, there is more established audit practice, and there is a pretty good sense of what’s going to be acceptable in one regulatory framework or another.

Howard: The first thing that you need to know is, “Am I going to be able to deliver a service the same way I deliver it today at minimum? Is the user experience going to be, at minimum, the same that I am delivering today?”

Because if I can’t deliver, and it’s a degradation of where my starting point is, then that will be a negative experience for the customers. Then, the next question is, obviously, is it secured as a business continuity? Are all those things and where that actual application resides completely transparent to the end user?

Brunette: Is cloud computing more or less secure than client-server? I don’t think so. I don’t think it is either more or less secured. Ultimately, it comes down to the applications you want to run and the severity or criticality of these applications, whether you want to expose them in a shared virtualized infrastructure.

… When you start looking at the cloud usage patterns and the different models, you’re going to see that governance does not end at your organization’s border. You’re going to need to understand the policies, the processes, and the governance model of the cloud providers.

It’s going to be important that we have a degree of transparency and compliance out in the cloud in a way that can be easily consumed and integrated back into an organization.

Hoff: One of the interesting notions of how cloud computing alters the business case and use models really comes down to a lot of pressure combined with the economics today. Somebody, a CIO or a CEO, goes home and is able to fire up their Web browser, connect to a service we all know and love, get their email, enjoy a robust Internet experience that is pretty much seamless, and just works.

Then, they show up on Monday morning and they get the traditional, “That particular component is down. That doesn’t work. This is intrusive. I’ve got 47,000 security controls that I don’t understand. You keep asking for more money.”

Grance: Cloud has a vast potential to cause a disintermediation, just like in power and other kinds of industries. I think it may run eventually through some of these consulting companies, because you won’t be able to get as rich off of consulting for that.

In the meantime, I think you’re going to have … people simply just roll their own [security]. Here’s my magic set of controls. It may not be all of them. It may just be a few of them. I think people will shop around for those answers, but I think the marketplace will punish them.

Howard: … If you look at a lot of the cloud providers, we tend, in many cases, to fight some standards, because, in reality, we want to have competitive differentiators in the marketplace. Sometimes, standards and interoperability are key ones, sometimes standards create a lack of our ability to differentiate ourselves in the marketplace.

However, on the security side, I that’s one of the key areas that you definitely can get the cloud providers behind, because, if we have 10,000 clients, the last thing we want is to have enough people sitting around taking the individual request of all the audits that are coming in from those customers.

… So, to put standards behind those types of efforts is an absolute requirement in the industry to make it scalable, not just beyond the infrastructure, performance, availability, and all those things, but actually from a cost perspective of people supporting and delivering these services in the marketplace.

Brunette: … One of the other things I’d point out is that, it’s not just about the cloud providers and the cloud consumers, but there are also other opportunities for other vendors to get into the fray here.

One of the things that I’ve been a strong proponent of is, for example, OS vendors producing better, more secured, hardened versions of their operating systems that can be deployed and that are measurable against some standard, whether a benchmark from the Center for Internet Security, or FDCC in the commercial or in the federal space.

You may also have the opportunity of third parties to develop security-hardened stacks. So, you’d be able to have a LAMP stack, a Drupal stack, an Oracle stack, or whatever you might want to deploy, which has been really vetted by the vendor for supportability, security, performance, and all of these things. Then, everyone benefits, because you don’t all have to go out there and develop your own.

Howard: … At the end of the day, if you develop and you deliver a service … and the user experience is positive, they’re going to stay with the service.

On the flip side, if somebody tries to go the cheap way and ultimately delivers a service that has not got that high availability, has got problems, is not secure, and they have breaches, and they have outages, eventually that company is going to go out of business. Therefore, it’s your task right now to figure out who are the real players, and does it matter if it’s an Oracle database, SQL database, or MySQL database underneath, as long as it’s meeting the performance requirements that you have.

Unfortunately, right now, because everything is relatively new, you will have to ask all the questions and be comfortable that those answers are going to deliver the quality of service that you want. Over time, on the flip side, it will play out and the real players will be the real players at the end of the day.

Hoff: … It [also] depends on what you pay for it, and I think that’s a very interesting demarcation point. There is a service provider today who doesn’t charge me anything for getting things like mail and uploading my documents, and they have a favorite tag line, “Hey, it’s always in beta.” So the changes that you might get could be that the service is no longer available. Even with enterprise versions of them, what you expect could also change.

… In the construct of SaaS, can that provider do a better job than you can, Mr. Enterprise, in running that particular application?

This comes down to an issue of scale. More specifically, what I mean by that is, if you take a typical large enterprise with thousands of applications, which they have to defend, safeguard, and govern, and you compare them to a provider that manages what, in essence, equates to one application, comparing apples to elephants is a pretty unreasonable thing, but it’s done daily.

What’s funny about that is that, if you take a one-to-one comparison with that enterprise that is just running that one application with the supporting infrastructure, my argument would be that you may be able to get just as good as, perhaps even better, performance than the SaaS provider. It’s when you get to the point of where you define scale, it’s on the consumer side or number of apps you provide where that question gets interesting.

… What happens then when I end up having 50 or 60 cloud providers, each running a specific instance of these applications. Now, I’ve squeezed the balloon. Instead of managing my infrastructure, I’m managing a bunch of other guys who I hope are doing a good job managing theirs. We are transferring responsibility, but not accountability, and they are two very different things.

Brunette: … In almost every case, the cloud providers can hide all of that complexity, but it gives them a lot more flexibility in terms of which technology is right for their underlying application. But, I do believe that over time they will have a very strong value proposition. It will be more on the services that they expose and provide than the underlying technology.

Hoff: … The reality is, portability and interoperability are going to be really nailed to firstly define workload, express the security requirements attached to that workload, and then be able to have providers attest in the long-term in a marketplace.

I think we called it “the Intercloud,” a way where you go through service brokers or do direct interchange with this type of standards and protocols to say, “Look I need this stuff. Can you supply these resources that meet these requirements? “No? Well, then I go somewhere else.”

Some of that is autonomic, some of it’s automated, and some of it will be manual. But, that’s all predicated, in my opinion, upon building standards that lets us exchange that information between parties.

Reiner: I don’t think anyone would disagree that learning how to apply audit standards to the cloud environment is something that takes time and will happen over time. We probably are not in a situation where we need yet another audit standard. What we need is a community of audit practices to evolve and to mature to the point where there is a good consensus of opinion about what constitutes an appropriate control in a cloud environment.

Brunette: As Chris said, it comes down to open standards. It’s important that you are able to get your data out of a cloud provider. It’s just as important that you need to have a standard representation of that data, something that can be read by your own applications, if you want to bring it back in house, and something that you can use with another provider, if you decide go that route.

Grance: I’m going to out on a limb and say that NIST is in favor of open, voluntary consensus, but data representation and APIs are early places where people can start. I do want to say important things about open standards. I want to be cautious about how much we specify too early, because there is a real ability to over specify early and do things really badly.

So it’s finding that magic spot, but I think it begins with data representation and APIs. Some of these areas will start with best practices and then evolve into these things, but again the marketplace will ultimately speak to this. We convey our requirements in clear and pristine fashion, but put the procurement forces behind that, and you will begin to get the standards that you need.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download or view the transcript. Sponsor: The Open Group.

June 16th, 2009

'Everything' as a service future means transforming IT for efficiency and scale, says HP's Livermore

Posted by Dana Gardner @ 6:48 am

Categories: Agile Development, Amazon, Application Lifecycle Management, BI, Cisco, Cloud computing, Developer Tools, HP, Hardware Infrastructure, IT Management, IT Service Management, ITIL, SOA, SOA Governance, SOA architect, SaaS, Software Development, Software Infrastructure, Testing Tools, Virtualization, business intelligence, convergence, database, datacenters, governance, mainframe, management

Tags: Hewlett-Packard Co., Information Technology, Data Centers, Strategy, Storage, Hardware, Data Management, Management, Dana Gardner

LAS VEGAS — Hewlett-Packard opened its Tech Form 2009 conference here Monday evening with a portrait of a future in which everything in IT is delivered — and perhaps consumed — as a service.

Ann Livermore, Executive Vice President for HP’s Technology Solutions Group (TSG), said the recession and technology advances have combined to offer a new era in computing, one where a hybrid of sourcing and delivery means moves all IT assets to the level of a service.

Livermore identified three mega trends now buffeting the IT landscape: Information explosion, Everything as a Service, and Data Center Transformation.

HP expects that after a 12-month period of operational optimization initiatives that CIOs will also seek more transformative IT functional delivery improvements, including such next-generation data center bulwarks as consolidation, automation, and virtualization. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

But CIOs and IT managers will also see more infrastructure, application development, applications, data, business intelligence, and IT management delivered as services, either from on-premises next-generation data centers, services abstracted from legacy systems, via outsourced IT operations and also from a growing ecology of third-party cloud providers.

[For the second year in a row, BriefingsDirect will also cover the simultaneous HP Software Universe 2009 conference through a series of podcasts, blogs, transcripts and Twitter entries.]

In addition, Livermore said that providing such IT services, via HP’s acquisition of EDS, now accounts for the majority of HP’s revenues. “Services is now HP’s biggest business,” she said.

The current goal then for IT is to manage IT operations for cost efficiency and performance optimization while preparing for a transformation to the “everything” services future.

In a hint of a building tussle with Cisco, Livermore says much more is to come from HP in networking “equipment and solutions. “We’ll be more aggressive … we’re serious,” she said. Cisco has entered HP’s server business turf, and HP has been providing more of Cisco’s core of networking equipment to the market. A market clash is under way. Brocade, a Cisco competitor, is a major sponsor of this years Tech Form conference.

See more about what went on during the keynote in a live stream by doing a Twitter search on #HPTF.

Livermore’s keynote address also emphasized energy conservation as an essential ingredient of today’s IT operations. If you don’t transform your data center, you’ll find yourself running out of electricity in few years, she told the attendees. I believe that.

Keynote speaker Paul Miller, HP Vice President of Enterprise Servers and Storage Marketing, sees strong growth for HP in virtualization, private cloud, and “Extreme ScaleOut” products.

So much so that he introduced a new product, HP Extreme ScaleOut server, a powerful pooled resource server that can be managed as a cloud, and which helps conserve energy, space and costs. The devise is based on ProLiant SL technology, but is “skinless,” meaning it fits into racks for much less weight, waste, and footprint. Mean and Green, was the message.

Furthermore, Miller says “storage as a service” is coming from HP that works like a storage area network (SAN), but with far less complexity, to works like a private cloud, with much lower total storage cost.

Lastly, Prith Banerjee, Senior Vice President and Research Director of HP Labs, provided a fascinating look at HP research efforts in eight areas:

–Digital commercial printing

–Intelligent infrastructure

–Content transformation

–Immersive interactions

–Information management

–Analytics

–Cloud

–Sustainability (ie, Green IT)

If you have a chance to watch Banerjee’s presentation online, I highly recommend it.

My major take-away from the presentations was that HP, and much of the IT industry, now knows what needs to be done to make IT enter its next era. It’s all pretty clear. But getting there … that’s the rub. And to fail, is to probably die as a competitive organization.