Category: Amazon
November 16th, 2009
BriefingsDirect analysts discuss business commerce clouds: Wave of the future or old wine in a new bottle?
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript, or download a copy. Charter Sponsor: Active Endpoints. Also sponsored by TIBCO Software.
Welcome to the latest BriefingsDirect Analyst Insights Edition, Vol. 46. Our topic for this episode of BriefingsDirect Analyst Insights Edition centers on “business commerce clouds.” As the general notion of cloud computing continues to permeate the collective IT imagination, an offshoot vision holds that multiple business-to-business (B2B) players could use the cloud approach to build extended business process ecosystems.
It’s sort of like a marketplace in the cloud on steroids, on someone else’s servers, perhaps to engage on someone’s business objectives, and maybe even satisfy some customers along the way. It’s really a way to make fluid markets adapt at Internet speed, at low cost, to business requirements, as they come and go.
I, for one, can imagine a dynamic, elastic, self-defining, and self-directing business-services environment that wells up around the needs of a business group or niche, and then subsides when lack of demand dictates. Here’s an early example of how it works, in this case for food recall.
The concept of this business commerce cloud was solidified for me just a few weeks ago, when I spoke to Tim Minahan, chief marketing officer at Ariba. I’ve invited Tim to join us to delve into the concept, and the possible attractions, of business commerce clouds. We’re also joined by this episode’s IT industry analyst guests: Tony Baer, senior analyst at Ovum; Brad Shimmin, principal analyst at Current Analysis; Jason Bloomberg, managing partner at ZapThink; JP Morgenthal, independent analyst and IT consultant, and Sandy Kemsley, independent IT analyst and architect. The discussion is moderated by me, Dana Gardner, principal analyst at Interarbor Solutions.
This periodic discussion and dissection of IT infrastructure related news and events, with a panel of industry analysts and guests, comes to you with the help of our charter sponsor, Active Endpoints, maker of the ActiveVOS, visual orchestration system, and through the support of TIBCO Software.
Here are some excerpts:
Minahan: When we talk about business commerce clouds, what we’re talking about is leveragi
ng the cloud architecture to go to the next level. When folks traditionally think of the cloud or technology, they think of managing their own business processes. But, as we know, if we are going to buy, sell, or manage cash, you need to do that with at least one, if not more, third parties.
The business commerce cloud leverages cloud computing to deliver three things. It delivers the business process application itself as a cloud-based or a software-as-a-service (SaaS)-based service. It delivers a community of enabled trading partners that can quickly be discovered, connected to, and enable collaboration with them.
And, the third part is around capabilities –the ability to dial up or dial down, whether it be expertise, resources, or other predefined best practice business processes — all through the cloud.
… Along the way, what we [at Ariba] found was that we were connecting all these parties through a shared network that we call the Ariba Supplier Network. We realized we weren’t just creating value for the buyers, but we were creating value for the sellers.
They were pushing us to develop new ways for them to create new business processes on the shared infrastructure — things like supply chain financing, working capital management, and a simple way to discover each other and assess who their next trading partners may be.
… In the past year, companies have processed $120 billion worth of purchased transactions and invoices over this network. Now, they’re looking at new ways to find new trading partners — particularly as the incidence of business bankruptcies are up — as well as extend to new collaborations, whether it be sharing inventory or helping to manage their cash flow.
Baer: I think there are some very interesting possibilities, and in certain ways this is very much an
evolutionary development that began with the introduction of EDI 40 or 45 years ago.
Actually, if you take a took at supply-chain practices among some of the more innovative sectors, especially consumer electronics, where you deal with an industry that’s very volatile both by technology and consumer taste, this whole idea of virtualizing the supply chain, where different partners take on greater and greater roles in enabling each other, is very much a direct follow on to all that.
Roughly 10 years ago, when we were going though the Internet 1.0 or the dot-com revolution, we started getting into these B2B online trading hubs with the idea that we could use the Internet to dynamically connect with business partners and discover them. Part of this really seemed to go against the trend of supply-chain practice over the previous 20 years, which was really more to consolidate on a known group of partners as opposed to spontaneously connecting with them.
Shimmin: … I look at this as an enabler, in a positive way. What the cloud does is allow what Tim was hinting at — with more spontaneity, self-assembly, and visibility into supply
chains in particular — that you didn’t really get before with the kind of locked down approach we had with EDI.
That’s why I think you see so many of those pure-play EDI vendors like GXS, Sterling, SEEBURGER, Inovis, etc. not just opening up to the Internet, but opening up to some of the more cloudy standards like cXML and the like, and really doing a better job of behaving like we in the 2009-2010 realm expect a supply chain to behave, which is something that is much more open and much more visible.
Kemsley: … I think it has huge potential, but one of the issues that I see is that so many
companies are afraid to start to open up, to use external services as part of their mission-critical businesses, even though there is no evidence that a cloud-based service is any less reliable than their internal services. It’s just that the failures that happen in the cloud are so much more publicized than their internal failures that there is this illusion that things in the cloud are not as stable.
There are also security concerns as well. I have been at a number of business process management (BPM) conferences in the last month, since this is conference season, and that is a recurring theme. Some of the BPM vendors are putting their products in the cloud so that you can run your external business processes purely in the cloud, and obviously connect to cloud-based services from those.
A lot of companies still have many, many problems with that from a security standpoint, even though there is no evidence that that’s any less secure than what they have internally. So, although I think there is a lot of potential there, there are still some significant cultural barriers to adopting this.
Minahan: … The cloud provider, because of the economies of scale they have, oftentimes provides better security and can invest more in security — partitioning, and the like — than many enterprises can deliver themselves. It’s not just security. It’s the other aspects of your architectural performance.
Bloomberg: … I am coming at it from a skeptic’s perspective. It doesn’t sound like there’s anything
new here. … We’re using the word “cloud” now, and we were talking about “business webs.” I remember business webs were all the rage back when Ariba had their first generation of offerings, as well as Commerce One and some of the other players in that space.
Age-old challenges
The challenges then are still the challenges now. Companies don’t necessarily like doing business with other organizations that they don’t have established relationships with. The value proposition of the central marketplaces has been hammered out now. If you want to use one, they’re already out there and they’re already matured. If you don’t want to use one, putting the word “cloud” on it is not going to make it any more appealing.
Morgenthal: … Putting additional information in the cloud and making value out of that
add some overall value to the cost of the information or the cost of running the system, so you can derive a few things. But, ultimately, the same problems that are needed to drive a community working together, doing business together, exchanging product through an exchange are still there.
… What’s being done through these environments is the exchange of money and goods. And, it’s the overhead related to doing that, that makes this complex. RollStream is another startup in the area that’s trying to make waves by simplifying the complexities around exchanging the partner agreements and doing the trading partner management using collaborative capabilities. Again, the real complexity is the business itself. It’s not even the business processes. The data is there.
… Technology is a means to an end. The end that’s got to get fixed here isn’t an app fix. It’s a community fix. It’s a “how business gets done” fix. Those processes are not automated. Those are human tasks.
Minahan: … As it applies to the cloud and the commerce cloud, what’s interesting here is the new services that can be available. It’s different. It’s not just about discovering new trading partners. It’s about creating efficiencies and more effective commerce processes with those trading partners.
I’ll give you a good example. I mentioned before about the Ariba Network with $111 billion worth of transactions and invoices being transferred over this every year for the past 10 years. That gives us a lot of intelligence that new companies are coming on board.
An example would be The Receivables Exchange. Traditionally sellers, if they wanted to get their cash fast, could factor the receivables at $0.25 on the dollar. This organization recognized the value of the information that was being transacted over this network and was able to create an entirely new service.
They were able to mitigate the risk, and provide supply chain financing at a much lower basis — somewhere between two to four percent by using the historical information on those trading relationships, as well as understanding the stability of the buyer.
What we’re seeing with our customers is that the real benefits of the cloud come in three areas: productivity, agility, and innovation.
Because folks are in a shared infrastructure here that can be continually introduced, new services can be dialed up and dialed down. It’s a lot different than a rigid EDI environment or just a discovery marketplace. … What we’re seeing with our customers is that the real benefits of the cloud come in three areas: productivity, agility, and innovation.
… When folks talk about cloud, they really think about the infrastructure, and what we are talking about here is a business service cloud.
Gartner calls it the business process utility, which ultimately is a form of technology-enabled business process outsourcing. It’s not just the technology. The technology or the workflow is delivered in the cloud or as a web-based service, so there is no software, hardware, etc. for the trading partners to integrate, to deploy or maintain. That was the bane of EDI private VANs.
The second component is the community. Already having an established community of trading partners who are actually conducting business and transactions is key. I agree with the statement that it comes down to the humans and the companies having established agreements. But the point is that it can be built upon a large trading network that already exists.
The last part, which I think is missing here, and that’s so interesting about the business commerce cloud, are the capabilities. It’s the ability for either the solution provider or other third parties to deliver skills, expertise, and resources into the cloud as well as a web-based service.
It’s also the information that can be garnered off the community to create new web-based services and capabilities that folks either don’t have within their organization or don’t have the ability or wherewithal to go out and develop and hire on their own. There is a big difference between cloud computing and these business service clouds that are growing.
Shimmin: … The fuller picture is to look at this as a combination of [Apple App Store] and the Amazon marketplace. That’s where I think you will see the most success with these commerce clouds — a very specific community of like-minded suppliers and purchasers that want to get together and open their businesses up to one another.
… A community of companies wants to be able to come together affordably, so that the SMB can on-board an exchange at an affordable rate. That’s really been the problem with most of these large-scale EDI solutions in the past. It’s so expensive to bring on the smaller players that they can’t play.
… When you have that sort of like-mindedness, you have the wherewithal to collaborate. But, the problem has always been finding the right people, getting to that knowledge that people have, and getting them to open it up. That’s where the social networking side of this comes in. That’s where I see the big EDI guns I was talking about and the more modernized renditions opening up to this whole Google Wave notion of what collaboration means in a social networking context.
That’s one key area — being able to have the collaboration and social networking during the modeling of the processes.
Minahan: … We’re seeing that already through the exchange that we have amongst our customers or around our solutions. We’re also seeing that in a lot of the social networking communities that we participate in around the exchange of best practices. The ability to instantiate that into reusable workflows is something that’s certainly coming.
Folks are always asking these days, “We hear a lot about this cloud. What business processes or technologies should we put in the cloud?” When you talk about that, the most likely ones are inter-enterprise, whether they be around commerce, talent management, or customer management, it’s what happens between enterprises where a shared infrastructure makes the most sense.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript, or download a copy. Charter Sponsor: Active Endpoints. Also sponsored by TIBCO Software.
November 5th, 2009
Role of governance plumbed in Nov. 10 webinar on managing hybrid and cloud computing types
I‘ll be joining John Favazza, vice president of research and development at WebLayers, on Nov. 10 for a webinar on the critical role of governance in managing hybrid cloud computing environments.
The free, live webinar begins at 2 p.m. EDT. Register at https://www2.gotomeeting.com/register/695643130. [Disclosure: WebLayers is a sponsor of BriefingsDirect podcasts.]
Titled “How Governance Gets You More Mileage from Your Hybrid Computing Environment,” the webinar targets enterprise IT managers, architects and developers interested in governance for infrastructures that include hybrids of cloud computing, software as a service (saaS) and service-oriented architectures (SOA). There will be plenty of opportunity to ask questions and join the discussion.
Organizations are looking for more consistency across IT-enabled enterprise activities, and are finding competitive differentiation in being able to best manage their processes more effectively. That benefit, however, requires the ability to govern across different types of systems and infrastructure and applications delivery models. Enforcing policies, and implementing comprehensive governance, acts to enhance business modeling, additional services orientation, process refinement, and general business innovation.
Increasingly, governance of hybrid computing environments establishes the ground rules under which business activities and processes — supported by multiple and increasingly diverse infrastructure models — operate.
Developing and maintaining governance also fosters collaboration between architects, those building processes and solutions for companies, and those operating the infrastructure — be it supported within the enterprise or outside. It also sets up multi-party business processes, across company boundaries, with coordinated partners.
Cambridge, Mass.-based WebLayers provides a design-time governance platform that helps centralize policy management across multiple IT domains — from SOA through mainframe and cloud implementations. Such governance clearly works to reduce the costs of managing and scaling such environments, individually and in combination.
In the webinar we’ll look at how structured policies, including extensions across industry standards, speeds governance implementations and enforcement — from design-time through ongoing deployment and growth.
So join me and Favazza and me at 2 p.m. ET on Nov. 10 by registering at https://www2.gotomeeting.com/register/695643130.
November 3rd, 2009
Survey: Virtualization and physical infrastructures need to be managed in tandem
If your company uses test and development infrastructures as a proving ground for shared services, virtualization and private cloud environments, you’re not alone. More companies are moving in that direction, according to a Taneja Group survey.
Yet underlying the use of the newer infrastructure approaches lies a budding challenge. The recent Taneja Group survey of senior IT managers working on test/dev infrastructures at North American firms found that 72 percent of respondents said virtualization on its own doesn’t address their most important test/dev infrastructure challenges. Some 55 percent rate managing both virtual and physical resources as having a high or medium impact on their success. The market is clearly looking for ways to bridge this gap.
Sharing physical and virtual infrastructures
Despite the confusion in the market about the economics of the various flavors of cloud computing, Dave Bartoletti, a senior analyst and consultant at Taneja Group, says one thing is clear: Enterprises are comfortable with, and actively sharing, both physical and virtual infrastructures internally.
“This survey reaffirms that shared infrastructure is common in test/dev environments and also reveals it’s increasingly being deployed for production workloads,” Bartoletti says. “Virtualization is seen as a key enabling technology. But on its own it does not address the most important operational and management challenges in a shared infrastructure.”
Half the survey respondents are funding projects starts in 2009. Another 66 percent of respondents will have funded a project started by the end of 2010.
Noteworthy is the fact that 92 percent of test/dev operations are using shared infrastructures, and companies are making significant investments in infrastructure-sharing initiatives to address the operational and budgetary challenges. Half the survey respondents are funding projects in 2009. Another 66 percent of respondents will have funded a project started by the end of 2010.
The survey reveals most firms are turning to private cloud infrastructures to support test/dev projects, and that shared infrastructures are beginning to bridge the gap between pre-production and production silos. A full 30 percent are sharing resource pools between both test/dev and production applications. This indicates a rising comfort level with sharing infrastructure within IT departments.
Virtualization’s cost and control issues
Although 89 percent of respondents use virtualization for test/dev, more than half have virtualized less than 25 percent of their servers. That’s because virtualization adds several layers of control and cost issues that need to be addressed by sharing, process, workflow and other management capabilities in order to fully maximize and integrate both virtual and physical infrastructures.
“Test/Dev environments are one of the most logical places for organizations to begin implementing private clouds and prove the benefits of a more elastic, self service, pay-per-use service delivery model,” says Martin Harris, director Product Management at Platform Computing. “We’ve certainly seen this trend among our own customers and have found that additional management tools enabling private clouds are required to effectively improve business service levels and address cost cutting initiatives.” [Disclosure: Platform Computing is a sponsor of BriefingsDirect podcasts.]
Despite the heavy internal investments, however, 82 percent of respondents are not using hosted environments outside their own firewalls. The top barriers to adoption: Lack of control and immature technology.
BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post.
November 3rd, 2009
You'll be far better off in a future without enterprise software
This guest post comes courtesy of Ronald Schmelzer, senior analyst at ZapThink.
By Ronald Schmelzer
The conversation about the role and future of enterprise software is a continuous undercurrent in the service oriented architecture (SOA) conversation. Indeed, ZapThink’s been talking about the future of enterprise software in one way or another for years.
So, why bother bringing up this topic again, at this juncture? Has anything changed in the marketplace? Can we learn something new about where enterprise software is heading? The answer is decidedly “yes” to the latter two questions. And this might be the right time to seriously consider acting on the very things we’ve been talking about for a while.
The first major factor is significant consolidation in the marketplace for enterprise software. While a decade or so ago there were a few dozen large and established providers of different sorts of enterprise software packages, there are now just a handful of large providers, with a smattering more for industry-specific niches.
We can thank aggressive M&A activity combined with downward IT spending pressure for this reality. As a result of this consolidation, many large enterprise software packages (such as enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) offerings) have been eliminated, are in the process of being phased out, or are getting merged (or “fused”) with other solutions.
Many companies rationalized the spending of millions of dollars on enterprise software applications because the costs could be amortized over a decade or more of usage, and they could claim that these enterprise software applications would be cheaper, in the long run, than building and managing their existing custom code. But, we’ve now had a long enough track record to realize that the result of mass consolidation, need for continuous spending, and inflexibility is causing many companies to reconsider that rationalization.
We can thank expensive, cumbersome, and tightly-coupled customization, integration, and development for this lack of innovation in enterprise software.
Furthermore, by virtue of their weight, significance in the enterprise environment, and astounding complexity, enterprise software solutions are much slower to adopt and adapt to new technologies that continuously change the face of IT.
We refer to this as the “enterprise digital divide.” You get one IT user experience when you are at home and use the Web, personal computing, and mobile devices and applications and a profoundly worse experience when you are at work. It’s as if the applications you use at work are a full decade behind the innovations that are now commonplace in the consumer environment. We can thank expensive, cumbersome, and tightly coupled customization, integration, and development for this lack of innovation in enterprise software.
In addition, no company can purchase and implement an enterprise software solution “out of the box.” Not only does a company need to spend significant money customizing and integrating their enterprise software solutions, but they often spend significant amounts of money on custom applications that tie into and depend on the software.
What might seem to be discrete enterprise software applications are really tangled masses of single-vendor functionality, tightly-coupled customizations and integrations, and custom code tied into this motley mess. In fact, when we ask people to describe their enterprise architecture (EA), they often point to the gnarly mess of enterprise software they purchased, customized, and maintain. That’s not EA. That’s an ugly baby only a mother could love.
Yet, companies constantly share with us their complete dependence on a handful of applications for their daily operation. Imagine what would happen at any large business if you were to shut down their single-vendor ERP, CRM, or SCM solutions. Business would grind to a halt.
While some would insist on the necessity of single-vendor, commercial enterprise software solutions as a result, we would instead assert how remarkably insane it is for companies to have such a single point of failure. Dependence on a single product, single vendor for the entirety of a company’s operations is absolutely ludicrous in an IT environment where there’s no technological reason to have such dependencies. The more you depend on one thing for your success, the less you are able to control your future. Innovation itself hangs in the balance when a company becomes so dependent on another company’s ability to innovate. And given the relentless pace of innovation, we see huge warning signs.
Services, clouds, and mashups: Why buy enterprise software?
In previous ZapFlashes, we talked about how the emergence of services at a range of disparate levels combined with evolutions in location- and platform-independent, on-demand, and variable provisioning enabled by clouds, and rich technologies to facilitate simple and rapid service composition will change the way companies conceive of, build, and manage applications.
Instead of an application as something that’s bought, customized, and integrated, the application itself is the instantaneous snapshot of how the various services are composed together to meet user needs. From this perspective, enterprise software is not what you buy, but what you do with what you have.
One outcome of this perspective on enterprise software is that companies can shift their spending from enterprise software licenses and maintenance (which eats up a significant chunk of IT budgets) to service development, consumption, and composition.
This is not just a philosophical difference. This is a real difference. While it is certainly true that services expose existing capabilities, and therefore you still need those existing capabilities when you build services, moving to SOA means that you are rewarded for exposing functionality you already have.
Whereas traditional enterprise software applications penalize legacy because of the inherent cost of integrating with it, moving to SOA inherently rewards legacy because you don’t need to build twice what you already have. In this vein, if you already have what you need because you bought it from a vendor, keep it – but don’t spend more money on that same functionality. Rather, spend money exposing and consuming it to meet new needs. This is the purview of good enterprise architecture, not good enterprise software.
When you ask these people to show you their enterprise software, they’ll simply point at their collection of Services, Cloud-based applications, and composition infrastructure.
The resultant combination of legacy service exposure, third-party service consumption, and the cloud (x-as-a-service) has motivated the thinking that if you don’t already have a single-vendor enterprise software suite, you probably don’t need one.
We’ve had first-hand experience with new companies that have started and grown operations to multiple millions of dollars without buying a penny of enterprise software. Likewise, we’ve seen billion-dollar companies dump existing enterprise software investments or start divisions and operations in new countries without extending their existing enterprise software licenses. When you ask these people to show you their enterprise software, they’ll simply point at their collection of services, cloud-based applications, and composition infrastructure.
Some might insist that cloud-based applications and so-called software-as-a-service (SaaS) applications are simply monolithic enterprise software applications deployed using someone else’s infrastructure. While that might have been the case for the application service provider (ASP) and SaaS applications of the past, that is not the case anymore. Whole ecosystems of loosely-coupled service offerings have evolved in the past decade to value-add these environments, which look more like catalogs of service capabilities and less like monolithic applications.
Want to build a website and capture lead data? No problem — just get the right service from Salesforce.com or your provider of choice and compose it using web services or REST or your standards-based approach of choice. And you didn’t incur thousands or millions of dollars to do that.
Open source vs. commercial vs. build your own
Another trend pointing to the stalling of enterprise software growth is the emergence of open source alternatives. Companies now are flocking to solutions such as WebERP, SugarCRM Community Edition, and other no-license and no-maintenance fee solutions that provide 80% of the required functionality of commercial suites.
While some might point at the cost of support for these offerings, we point out the factor of difference between support and license/maintenance costs. At the very least, you know what you’re paying for. It’s hard to justify spending millions of dollars in license fees when you’re using 10% or less of a product’s capabilities.
Enhancing this open source value proposition is that others are building capabilities on top of those solutions and giving those solutions away as well. The very nature of open source enables creation of capabilities that further value-adds a product suite. At some point, a given open source solution reaches a tipping point where the volume of enhancements far outweighs what any commercial vendor can offer. Simply put, when a community supports an open source effort, the result can out-innovate any commercial solution.
There are now a lot of pieces and parts available that are free, cheap, or low cost that companies can assemble into not only workable, but scalable offerings that can compete with many commercial offerings.
Beyond open source, commercial, and SaaS-cum-cloud offerings, companies have a credible choice in building their own enterprise software application. There are now a lot of pieces and parts available that are free, cheap, or low cost that companies can assemble into not only workable, but scalable offerings that can compete with many commercial offerings. In much the same way that companies leveraged Microsoft’s Visual Basic to build applications using the thousands of free or cheap widgets and controls built by the legions of developers, so too are we seeing a movement to free or cheap Service widgets that can enable remarkably complex and robust applications.
The future of commercial enterprise software applications
It is not clear where commercial enterprise software applications go from here. Surely, we don’t see companies tearing out their entrenched solutions any time soon, but likewise, we don’t see much reason for expansion in enterprise software sales either.
In some ways, enterprise software has become every bit the legacy they sought to replace in mainframe applications that still exist in abundance in the enterprise. Smart enterprise software vendors realize that they have to get out of the application business altogether and focus on selling composable service widgets. These firms, however, don’t want to innovate their way out of business. As such, they don’t want to just provide the trains to get you from place to place, but they want to own the tracks as well.
The question is: Is the cost of the proprietary runtime infrastructure you are getting with those widgets worth the cost?
In many ways, this idea of enterprise software-as-a-platform is really just a shell game. Instead of spending millions on a specific application, you’re instead spending millions on an infrastructure that comes with some pre-configured widgets. The question is: Is the cost of the proprietary runtime infrastructure you are getting with those widgets worth the cost? Have you lost some measure of loose coupling in exchange for a “single throat to choke?”
Much of the enterprise software market is heading in direct collision course with middleware vendors who never wanted to enter the application market. As enterprise software vendors start seeing their runtime platform as the defensible position, they will start conflicting with EA strategies that seek to remove their single-vendor dependence.
We see this as the area of greatest tension in the next few years. Do you want to be in control of your infrastructure and have choice, or do you want to resign your infrastructure to the control of a single vendor, who might be one merger or stumble away from non-existence or irrelevance?
The ZapThink take
We hope to use this ZapFlash to call out the ridiculousness of multi-million dollar “applications” that cost millions more to customize to do a fraction of what you need. In an era of continued financial pressure, the last thing companies should do is invest more in technology conceived of in the 1970s, matured in the 1990s, and incrementally made worse since then.
The reliance on single-vendor mammoth enterprise software packages is not helping, but rather hurting the movement to loosely coupled, agile, composition-centric heterogeneous SOA. Now is the time for companies to pull up the stakes and reconsider their huge enterprise software investments in favor of the sort of real enterprise architecture that cares little about buying things en masse and customizing those solutions — but instead to building, composing, and reusing what you need iteratively to respond to continuous change.
As if to prove a point, SAP stock recently slid almost 10% on missed earnings. Some may blame the overall state of the economy, but we point to the writing on the wall: All the enterprise software that could be sold has been sold, and the reasons for buying or implementing new licenses are few and far between. Invest in enterprise architecture over enterprise software, services over customizations, and clouds over costly and unpredictable infrastructure — and you’ll be better off.
This guest post comes courtesy of Ronald Schmelzer, senior analyst at ZapThink.
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October 30th, 2009
Internet performance management makes data center consolidation possible
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Akamai Technologies.
Data-center consolidation and modernization of IT systems helps enterprises reduce cost, cut labor, slash energy use, and become more agile.
Infrastructure advancements, standardization, performance density, and network services efficiencies are all allowing for bigger and fewer data centers and strategically architected and located facilities that can efficiently carry more of the total IT requirements load.
But to gain the benefits of these large and strategic infrastructure undertakings, the impact on the network beyond the firewall has to be considered. User expectations for performance and IT requirements for reliability need to be maintained, and even improved.
Fewer data centers means longer distances between servers and users. Network services and Internet performance management therefore need to be brought considered to produce the desired effect of topnotch applications and data delivery to enterprises, consumers, partners, and employees at far lower cost.
Here to help us better understand how to get the best of all worlds — that is, high performance and lower total cost from data center consolidation — we’re joined by James Staten, Principal Analyst at Forrester Research; Andy Rubinson, Senior Product Marketing Manager at Akamai Technologies, and Tom Winston, Vice President of Global Technical Operations at Phase Forward, a provider of integrated data management solutions for clinical trials and drug safety. The panel is moderated by me, BriefingsDirect’s Dana Gardner, principal analyst at Interarbor Solutions.
Here are some excerpts:
Staten: Oftentimes, the biggest reason to do [consolidation] is because you have sprawl in the data center. You’re running out of power, you’re running
out of the ability to cool any more equipment, and you are running out of the ability to add new servers, as your business demands them.
If there are new applications the business wants to roll out, and you can’t bring them to market, that’s a significant problem. This is something the organizations have been facing for quite some time.
As a result, if they can start consolidating, they can start moving some of these workloads onto fewer systems. This allows them to reduce the amount of equipment they have to manage and the number of software licenses they have to maintain and lower their support costs. In the data center overall, they can lower their energy costs, while reducing some of the cooling required.
… Most applications actually end up consuming on average only 15-20 percent of the server. If that’s the case, you’ve got an awful lot of headroom to put other applications on there.
We were isolating applications on their own physical systems, so that they would be protected from any faults or problems with other applications that might be on the same system and take them down. Virtualization is the primary isolating technology that allows us to do that.
… More and more applications are being broken down into modules, and, much like the web services and web applications that we see today, they’re broken into tiers. Individual logic runs on its own engine, and all of that can be spread across some more monetized, consistent infrastructure. We are learning these lessons from the dot-coms of the world and now the cloud-computing providers of the world, and applying them to the enterprise.
… On average, across all the enterprises we have spoken to, you can realistically expect to see about a 20 percent cost reduction from doing this. But, as you said, if you’ve got 5,000 servers, and they’re all running at 5 percent utilization, there are big gains to be had.
Rubinson: I focus mainly on delivery over the Internet. There are definitely some challenges, if
you’re talking about using the Internet with your data center infrastructure — things like performance latency, availability challenges from cable cuts, and things of that nature, as well as security threats on the Internet.
It’s thinking about how can you do this, how can you deliver to a global user base with your data center, without having to necessarily build out data centers internationally, and to be able to do that from a consolidated standpoint.
… From the cost perspective, we’re able to eliminate unnecessary hardware. We’re able to take some of that load off of the servers, and do the work in the cloud, which also helps reduce them.
… In terms of responsiveness, by using the Internet, you can deploy a lot more quickly. It allows us to give that same type of performance, availability, and security that you would get from having a private WAN, but doing it over the much less expensive Internet.
This is really important, as we have seen more and more users that are going outside of the corporate [networks]. People are connecting to suppliers, to partners, to customers, and to all sorts of things now.
… By optimizing the cloud, we’re able to speed the delivery of information from the origin as well. That’s where it’s benefiting folks like Tom, where he is able to not only cache information, but the information that is dynamic, that needs to get back from the data center, goes more quickly.
Winston: When I joined [Phase Forward], it had two different data centers — one on the East Coast an
d one on the West Coast. We were facing the challenge of potentially having to expand into a European data center, and even potentially a Pacific Rim data center.
By continuing to expand our virtualization efforts, as well as to leverage some of the technologies that Andy just mentioned … Internet acceleration via some of the Akamai technologies, we were able to forgo that data center expansion. In fact, we were able to consolidate our data center to one East Coast data center, which is now our primary hosting center for all of our applications.
So it had a very significant impact for us by being able to leverage both that WAN acceleration, as well as virtualization, within our own four walls of the data center.
We run electronic data capture (EDC) software, and pharmacovigilance software for the largest pharmaceutical and clinical device makers in the world. They are truly global organizations in nature. So, we have users throughout the world, with more and more heavy population coming out of the Asia Pacific area.
… We have a very large, diverse user base that is accessing our applications 24×7x365, and, as a result, we have performance needs all the time for all of our users.
… Our primary application, our flagship application, is a product called InForm, which is the main EDC product that our customers use across the Internet. It’s accelerated using Akamai technology, and almost 100 percent of our content is dynamic. It has worked extremely well.
Staten: … Users are all over the place. Whether they are an internal employee, a customer, or a business partner, they need to get access to those applications, and they have a performance expectation that’s been set by the Internet. They expect whatever applications they are interacting with will have that sort of local feel.
That’s what you have to be careful about in your planning of consolidation. You can consolidate branch offices. You can consolidate down to fewer data centers. In doing so, you gain a lot of operational efficiencies, but you can potentially sacrifice performance.
You have to take the lessons that have been learned by the people who set the performance bar, the providers of Internet-based services, and ask, “How can I optimize the WAN? How can I push out content? How can I leverage solutions and networks that have this kind of intelligence to allow me to deliver that same performance level?” That’s really the key thing that you have to keep in mind. Consolidation is great, but it can’t be at the sacrifice of the user experience.
… The right location [for data centers] has to be optimized for a variety of factors. It has to be optimized for where the appropriate skill sets are. It has to be optimized for the geographic constraints that you may be under.
We’re able to take some of that load off of the servers, and do the work in the cloud, which also helps reduce them.
You may be doing business in a country in which all of the citizen information of the people who live in that country must reside in that country. If that’s the case, you don’t necessarily have to own a data center there, but you absolutely have to have a presence there.
Winston: … We had users in China who, due to the amount of traffic that had to traverse the globe, were not happy with the performance of the application. Specifically, we brought in Akamai to start with a very targeted group of users and to be able to accelerate for them the application in that region.
It literally cut the problem right out. It solved it almost immediately. At that point, we then began to spread the rest of that application acceleration product across the rest of our domains, and to continue to use that throughout the product set.
Rubinson: … We recently commissioned a study with Forrester, looking at what is that tolerance threshold [for a page to load]. In the past it had been that people had tolerance for about four seconds. As of this latest study, it’s down to two seconds. That’s for business to consumer (B2C) users. What we have seen is that the business-to-business (B2B) users are even more intolerant of waiting for things.
It really has gotten to a point where you need that immediate delivery in order to drive the usage of the tools that are out there.
… Just putting yourself in the cloud doesn’t mean that you’re not going to have the same type of latency issues, delivering over the Internet. It’s the same thing with availability in trying to reach folks who are far away from that hosted data center. So, the cloud isn’t necessarily the answer. It’s not a pill that you can take to fix that issue.
… For Akamai, it’s really about how we’re able to accelerate. How we are able to optimize the routing and the other protocols on the Internet to make that get from wherever it’s hosted to a global set of end users.
We don’t care about where they are. They don’t have to be on the corporate, private WANs. It’s really about that global reach and giving the levels of performance to actually provide an SLA. Tell me who else out there provides an SLA for delivery over the Internet? Akamai does.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Akamai Technologies.
October 26th, 2009
Linthicum's latest book: How SOA and cloud intersect for enterprise productivity benefits
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download a transcript. Charter Sponsor: Active Endpoints. Also sponsored by TIBCO Software.
Welcome to the latest BriefingsDirect Analyst Insights Edition, Volume 45. This periodic discussion and dissection of IT infrastructure related news and events with 
industry analysts and guests, looks at a new book on cloud computing, a step-by-step guide on figuring out the right path to combined cloud and SOA benefits.
Dave Linthicum’s new book, Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide, has just arrived and digs into the conflation of SOA and cloud computing. Our discussion with Linthicum on his findings is moderated by me, Dana Gardner, principal analyst at Interarbor Solutions.
Here are some excerpts:
Linthicum: SOA is the way to do cloud. I saw early on that SOA, if you get beyond the hype
that’s been around for the last two years, is really an architectural pattern that predates the SOA buzzword, or the SOA TLA.
It’s really about breaking down your architecture into a primitive state of several components, including services and data and processes. Then, it’s figuring out how to assemble those in such a way that you can not only solve your existing problems, but use those components to resolve problems, as your business changes over time or your mission changes or expands.
Cloud computing is a nice enhancement to that. Cloud doesn’t replace SOA, as some people say. Cloud computing is basically architectural options or ways in which you can host your services, in this case, in the cloud.
As we go through reinventing your architecture around the concept of SOA, we can figure out which components, services, processes, or data are good candidates for cloud computing, and we can look at the performance, security and governance aspects of it.
Architectural advantages
We find that some of our services can exist out on the platform in the cloud, which provides us with some additional architectural advantages such as self-provisioning, the ability to get on the cloud very quickly in a very short time without buying hardware and software or expanding our data centers, and the ability to rapidly expand as we need to expand basically on demand.
If we need to go from 10 users to 1,000 users, we can do so in a matter of weeks, not having to buy data-center space, waves and waves of servers, software, hardware licenses, and all those sorts of things. Cloud computing provides you with some flexibility, but it doesn’t get away from the core needs to architecture. So, really the book is about how to use SOA in the context of cloud computing, and that’s the message I’m really trying to get across.
… As we move toward cloud computing, there are more economical and cost-effective architectural options. There is also the ability to play around with SOA in the cloud, which I think is driving a lot of the SOA. In fact, I find that a lot of people build their first initial SOA as cloud-delivered systems, be it Amazon, IBM, Azure from Microsoft, and some of the other platforms that are out there.
Then, once they figure out the benefits of that, they start putting pieces of it on premise, as it makes sense, and put pieces of it on the cloud. It has the tendency to drive prototyping on the
cheap and to leverage architecture and play around with different technologies without the investment we had to do in the past.
… We’ve got to stop the insanity. We’ve got control IT spending. We’ve got to be much more effective and efficient with the way in which we spend and leverage IT resources. Cloud computing is only a mechanism, it’s not a savior for doing that. We need to start marching in new directions and being aggressively innovative around the efficiency, the expandability, and ultimately the agility of IT.
… When you’re doing SOA and considering SOA within your enterprise or agency, you should always consider cloud as an architectural option. In other words, we have servers we’re looking to deploy in middleware, we’re looking to leverage in databases we’re looking to leverage in terms of SOA. It’s governance systems, security systems, and identity management.
Cloud computing is really another set of things that you need to consider in the context of SOA, and you need to start playing around with the stuff now, because it’s so cheap. There’s no reason that anybody who’s working on an SOA shouldn’t be playing around with cloud, given the amount of investment that’s needed. It’s almost nothing, especially with some of the initial forays, some of the prototypes, and some of the pilot projects that need to be done around cloud.
… Software as a service (SaaS) is probably the easiest way to get into the cloud. It also has the most potential to save you the greatest amount of money. Instead of buying a million-dollar, or a two-million-dollar customer reliationship management (CRM) system, you can leverage Salesforce.com for $50-60 a month.
After that, I would progress into infrastructures as a service (IaaS), and that’s basically data center on demand. So, it’s databases, application servers, WebSphere, and all those sorts of things that you are able to leverage from the data center, but, instead of a data center, you leverage it from the cloud.
Guys like Amazon obviously are in that game. Microsoft, or the Azure platform, are in that game. Any number of players out there are going to be able to provide you with core infrastructure or primitive infrastructure. In other words, it’s just available to you over the ‘Net with some of kind of a metering system. I would start playing around with that technology after you get through with SaaS.
. . . Instead of having to buy infrastructure and buy a server and set it up and use it, we could go get Google App Engine accounts or Azure accounts.
Then, I would take a look at the platform-as-a-service (PaaS) technology, if you are doing any kind of application development. That’s very cool stuff. Those are guys like Force, Google App Engine, and Bungee Labs. They provide you with a complete application development and deployment platform as a service. Then, I would progress into the more detailed stuff — database, storage, and some of the other more sophisticated services on top of the primitive services that we just mentioned.
… PaaS with that Google App Engine is driving a lot of innovation right now. People are building applications out there, because they don’t have to bother existing IT to get servers and databases brought online, and that will spur innovation.
So, today, we could figure out we want to go off and build this great application and do this great thing to automate a business and, instead of having to buy infrastructure and buy a server and set it up and use it, we could go get Google App Engine accounts or Azure accounts.
Huge potential
Then, we can start building, deploying, defining the database, do the testing, get it up and running, and have it immediately. It’s web based and accessible to millions of users who are able to leverage the application in a scalable way. It’s an amazing kind of infrastructure when you think about it. The potential is there to build huge, innovative things with very few resources.
… Ten years ago, it was very difficult to do a start up. You’d have a million dollars in investment funds just to get your infrastructure up and running. Now, startups can basically operate with a minimal amount of resources, typically a laptop, pointing at any number of cloud resources.
They can build their applications out there. They can build their intellectual capital. They can build their software. They can deploy it. They can test it. Then, they can provision the customers out there and meter their customers. So, it’s a great time to be in this business.
… There needs to be a lot of education about the opportunities and the advantages of using cloud computing, as well as what the limitations are and what things we have to watch out for. Not all applications and all pieces of data are going to be right for the cloud. However, we need to educate people in terms of what the opportunities are.
The fact of the matter is that it’s not going to be a dysfunctional and risky thing to move pieces of our architecture out into cloud computing. Get them around the pilot. Get them to go out there and try it. Get them to basically experiment with the technology. Figure out what the capabilities are, and that will ultimately change the culture.
… We’re going to get to a point where the data is going to be a ubiquitous thing. It doesn’t really matter where it resides and where we can access it, as long as we access it from a particular model. It’s not going to make any difference to the users either. I just blogged about that in InfoWorld.
In fact, we’re getting into this notion of what I call the “invisible cloud.” In other words, we’re not doing application as a service or SaaS, where people get new interfaces that are web-driven. We’re putting pieces of the back-end architectural components — processes, services, and, in this case, data — out on the platform of the cloud. It really doesn’t matter to them where that data resides, as long as they can get at it when they need it.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download a transcript. Charter Sponsor: Active Endpoints. Also sponsored by TIBCO Software.
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October 21st, 2009
Global study: Hybrid model rules as cloud heats up, SaaS adoption blazing
“Cloud” is the game and “hybrid” is the name. A recent global study has encouraging news for cloud-computing enthusiasts, revealing a sharp uptick in the adoption, as well as consideration, of cloud computing. The same study also indicates that those who are adopting cloud aren’t going whole hog, but are taking a hybrid approach — mixing external and internal clouds.
The study, commissioned by global IT consultancy Avanade, showed a surprising increase in the 
interest in cloud computing, even from a similar study conducted in January of this year. In January, 54 percent of respondents said they had no plans to adopt cloud computing. By September, that percentage had shrunk to 37 percent.
At the same time, the percentage of companies planning or testing cloud computing increased three-fold, going from 3 percent of respondents to 10 percent.
What’s significant in the report is that less than 5 percent of companies are using an all-cloud model. The rest are relying on a hybrid approach, and report security concerns as the chief factor for being cautious.
Nine months ago, 61 percent of respondents indicated that they were using only internal IT systems and today, that number has dropped to 41 percent. At the same time, those using a combined approach on a global level have increased to 54 percent from 33 percent nine months earlier.
The report says it not clear whether the hybrid model will lead to a pure-play adoption at some point.
SaaS is taking off
One aspect of cloud computing that’s finding wide adoption is software as a service (SaaS), with more than half of the respondents worldwide — and 68 percent in the US — reporting that they have adopted SaaS at some level. Despite extremely high satisfaction — more than 90 percent — reliability is still an issue. About 30 percent of respondents said they had lost more than a day of business due to a service outage.
Still, the reliability concerns haven’t dampened users’ enthusiasm for SaaS, and 62 percent of respondents reported that they had plans to move into more SaaS within the next year. However, similar to their experience with cloud, users tend to deliver SaaS applications internally, rather than from the third-party provider.
On a global basis, those who deliver SaaS application internally outnumber those who used a third party by a ratio of 2 to 1. In the US, that increases to 4 to 1. Also, those who do use SaaS often rely on multiple providers, with one third using three or more providers. This leads the report to conclude that there is opportunity in the SaaS market.
Other conclusion from the report:
- Cloud will continue to make significant inroads for the next year, although there won’t be a migration to a full cloud environment.
- The gap is closing between companies with plans to adopt and those without. Avenade sees those curves intersecting in 2011 or 2012.
- Despite the widespread adoption of cloud, there will be some applications that should remain on-premises.
- SaaS adoption will continue to spread and is spreading faster than other technologies have in the past.
The study was conducted by Kelton Research and surveyed 500 C-level and IT executives worldwide.
BriefingsDirect contributor Carlton Vogt provided editorial assistance and research on this post.
October 16th, 2009
What's on your watch list? Forrester identifies 15 key technologies for enterprise architects
Riding the right — or wrong — technology wave can help — or really, really hurt — your business. Moving at the right time can be the critical factor between the two outcomes.
Yet new technologies come down the pike at alarming speed. Deciding which will fizzle and which will sizzle — and when — can be a daunting and ongoing task. What’s an enterprise architect to do?
Forrester Research has tried to sort things out with a new report, “The Top 15 Technology Trends EA Should Watch.” And, if even limiting the selection to 15 sounds like a lot to keep your eye on, Forrester has grouped them into five major “themes,” and has ranked the technologies by their impact, newness and complexity.
Calling “impact” the most important criterion, the report says this considers whether the technology will deliver new business capabilities or allow IT to improve business performance.
“Newness” comes in second because it’s likely that enterprises will have to gear up to learn new processes and the processes themselves are prone to rapid evolution. “Complexity” places other demands on the business, requiring more time to learn operations that are more complex than others.
The five themes identified by Forrester, along with their associated technologies, are:
- Social computing in and around the enterprise
- Collaboration platforms become people-centric
- Customer community platforms integrate with business apps
- Telepresence gains widespread use
- Process-centric data and intelligence
- Business intelligence goes real time
- Master data management matures
- Data quality services become real-time
- Restructured IT services platforms
- SaaS will be ubiquitous for packaged apps
- Cloud-based platforms that become standard infrastructure and platform as a service
- Client virtualization is ubiquitous
- Agile and fit-to-purpose applications
- Mobile as the new desktop
- Apps and business processes go mobile
- Mobile networks and devices gain more power
The technologies range from real-time business intelligence (BI) with a very high impact, high newness and high complexity to data- and content-based security, which scored a medium in all three categories. I guess that keep my friend Jim Koblielus busy for some time.
Forrester limited the report to a three-year horizon for two reasons. First, it represents the planning horizon for most firms and, second, any technology that won’t have an effect in less than three years may be interesting, but it’s not actionable.
The report also says that we’re entering a new phase of technology innovation. This analysis is based on Forrester’s finding that technology change goes through two waves. The first involves innovation and growth. This features a rapid evolution of the technology and rapid uptake by businesses. The second phase is refinement and redesign, in which technologies are only incrementally improved.
I hear a lot these day about “inflection points” in the IT market. I hear folks point to the hockey stick growth effect coming for netbooks/thin clients/desktop virtualization/Windows 7. I like to add the smartphones and Android-o-hones to that category too.
And even if the cloud is a slow burn, rather than hockey stick, the importance of business processes supported by services supported by all the old and new suspects is huge. I call the ability to refine and adapt business processes as the big productivity maker of the next decade — supported by IT as services.
Perhaps the new Moore’s Law is less about systems, and more about what people do with the services those systems enable. What do you think?
Incidentally, the full report is available for download from Forrester.
BriefingsDirect contributor Carlton Vogt provided editorial assistance and research on this post.
October 15th, 2009
Making the leap from virtualization to cloud computing: A roadmap and guide
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Hewlett-Packard.
Get a free copy of Cloud for Dummies courtesy of Hewlett-Packard at www.hp.com/go/cloudpodcastoffer.
This latest BriefingsDirect podcast discussion focuses on enterprise IT architects making a leap from virtualization to cloud computing.
How should IT leaders scale virtualized environments so that they can be managed for elasticity payoffs? What should be taking place in virtualized environments now to get them ready for cloud efficiencies and capabilities later?
And how do service-oriented architecture (SOA), governance, and adaptive infrastructure approaches relate to this progression, or road map, from tactical virtualization to powerful and strategic cloud computing outcomes?
Here to help hammer out a typical road map for how to move from virtualization-enabled server, storage, and network utilization benefits to the larger class of cloud computing agility and efficiency values, we are joined by two thought leaders from HP: Rebecca Lawson, director of Worldwide Cloud Marketing, and Bob Meyer, the worldwide virtualization lead in HP’s Technology Solutions Group.
The discussion is moderated by me, BriefingsDirect’s Dana Gardner, principal analyst at Interarbor Solutions.
Here are some excerpts:
Lawson: We’re seeing an acceleration of our customers to start to get their infrastructure in order — to get it virtualized, standardized, and automated — because they want to make the leap from
being a technology provider to a service provider.
Many of our customers who are running an IT shop, whether it’s enterprise or small and mid-size, are starting to realize — thanks to the cloud — that they have to be service-centric in their orientation. That means they ultimately have to get to a place, where not only is their infrastructure available as a service, but all of their applications and their offerings are going in that direction as well.
Meyer: A couple of years ago, people were talking about virtualization. The focus was all on the server and hypervisor. The real positive trend now is to focus on the service.
How do I take this infrastructure, my servers, my storage, and my network and make sure that the plumbing is right and the connectivity is right between them to be agile enough to support the business? How do I manage this in a holistic manner, so that I don’t have multiple management tools or disconnected pools of data.
What’s really positive is that the top-down service perspective that says virtualization is great, but the end point is the service. On top of that virtualization, what do I need to do to take it to the next level? And, for many people now, that next level they are looking at is the cloud, because that is the services perspective.
Lawson: A lot of people are trying to make a link between virtualization and cloud computing. We think there is a link, but it’s not just a straight-line progression. In cloud computing, everything is delivered as a service.
What’s really useful about cloud services like those is that they’re not necessarily used inside the enterprise, but what they are doing is they are causing IT to focus on the end-game. Very specifically, what are those business services that we need to have and that business owners need to use in order to move our company forward?
… We’re learning lesson from the big cloud service providers on how to standardize, where to standardize, how to automate, how to virtualize, and we’re using the lessons that we are seeing from the big-cloud service providers and apply them back into the enterprise IT shop.
Meyer: The cloud discussion is important, because it looks at the way that you consume and deliver services. It really does have broader implications to say that now as a service provider to the business, you have options.
Your option is not just that you buy all the infrastructure components. You plumb them together, monitor them, manage them, make sure they’re compliant, and deliver them. It really opens up the conversation to ask, “What’s the most efficient way to deliver the mix of services I have?”
The end result really is that there will be some that you build, manage, and manage the compliance on your own in the traditional way. Some of them might be outsourced to manage service providers. For some, you might source the infrastructure or the applications from the third-party provider.
… Then you start to understand the implications of shifting workloads, not losing specialty tools, and really getting to a point when you standardize. You could start to get to the point of managing a single infrastructure, understanding the costs better, and really be more effective at servicing and provisioning that. Standardizing has to happen in order to get there.
I’m not just talking about the server and hypervisor itself. You have to really look across your infrastructure, at the network, server, and storage, and get to that level of convergence. How do I get those things to work together when I have to provision a new service or provide a service?
… You’re looking to source something for a service or you’re looking to pull assets together. Everybody will have some combination of physical and virtual infrastructure. So how do I take action when I need a compute resource, be it physical or virtual?
Automation makes the transition possible
How do I know what’s available? How do I know how to provision it? How do I know to de-provision it? How do I see it if that’s in compliance?” All those things really only come through automation. From a bottom-up perspective, we look at the converged infrastructure, the automation capabilities, and the ability to standardize across that.
… When it’s gone beyond a server and hypervisor approach, and they’ve looked at the bigger picture, where the costs are actually being saved and pushed — then the light goes on, and they say, “Okay, there is more to it than just virtualization and the server.” You really do have to look, from an infrastructure perspective, at how you manage it, using holistic management, and how you connect them together.
Hopefully, at HP we can help make that progression faster, because we’ve worked with so many companies through this progression. But really it takes moving beyond the hypervisor approach, understanding what it needs to do in the context of the service, and then looking at the bigger picture.
Lawson: … Most IT organizations want to be aware and help govern what actually gets consumed. That’s hard to do, because it’s easy to have rogue activity going on. It’s easy to have app developers, testers, or even business people go out and just start using cloud services.
… [But] if IT is willing and able to step back and provide a catalog of all services that the business can access, that might include some cloud services. We try to encourage our customers to use the tools, techniques, and the approach that says, “Let’s embrace all these different kinds of services, understand what they are, and help our lines of business and our constituents make the right choice, so that they’re using services that are secure, governed, that perform to their expectations, and that don’t get them into trouble.”
We encourage our customers to start immediately working on a service catalog. Because when you have a service catalog, you’re forced into the right cultural and political behaviors that allow IT and lines of business to kind of sync up, because you sync up around what’s in the catalog.
There’s no excuse not to do that these days, because the tools and technologies exist to allow you to do that. At HP, we’ve been doing that for many years. It’s not really brand new stuff. It’s new to a lot of organization that haven’t used it.
You can start to control, manage, and measure across that hybrid ecosystem with standard IT management tools. … The organizing principle is the technology-enabled service. Then you can be consistent. You can say, “This external email service that we’re using is really performing well. Maybe we should look at some other productivity services from that same vendor.” You can start to make good decisions based on quantitative information about performance availability and security.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. View a full transcript or download a copy. Learn more. Sponsor: Hewlett-Packard.
Get a free copy of Cloud for Dummies courtesy of Hewlett-Packard at www.hp.com/go/cloudpodcastoffer.
October 13th, 2009
Engine Yard draws funding as it ushers more developers onto the Ruby services train
This guest post comes courtesy of Tony Baer’s OnStrategies blog. Tony is a senior analyst at Ovum.
Developers are a mighty stubborn bunch. Unlike the rest of the enterprise IT market, where a 
convergence of forces have favored a nobody gets fired for buying IBM, Oracle, SAP, or Microsoft, developers have no such herding instincts. Developers do not always get with the [enterprise] program.
For evidence, recall what happened the last time that the development market faced such consolidation. In the wake of web 1.0, the formerly fragmented development market – which used to revolve around dozens of languages and frameworks – congealed down to Java vs .NET camps. That was so 2002, however, as in the interim, developers have gravitated toward choosing their own alternatives.
The result was an explosion of what former Burton Group analyst Richard Monson Haefel termed the Rebel Frameworks (that was back in 2004), and more recently in the resurgence of scripting languages. In essence, developers didn’t take the future as inevitable, and for good reason: the so-called future of development circa 2002 was built on the assumption that everyone would gravitate to enterprise-class frameworks.
Java and .NET were engineered on the assumption that the future of enterprise and Internet computing would be based on complex, multitier distributed transactional systems. It was accompanied by a growing risk-aversion: Buy only from vendors that you expect will remain viable. Not surprisingly, enterprise computing procurements narrowed to IOSM (IBM, Oracle, SAP, Microsoft).
Different dynamic
But the developer community lives to a different dynamic. In an age of open source, expertise for development frameworks and languages get dispersed; vendor viability becomes less of a concern. More importantly, developers only want to get the job done, and anyway, the tasks that they perform typically fall under the enterprise radar.
Whereas a CFO may be concerned over the approach an ERP system may employ to managing financial system or supply chain processes, they are not going to care about development languages or frameworks.
The result is that developers remain independent minded, and that independence accounts for the popularity of alternatives to enterprise development platforms, with Ruby on Rails being the latest to enter the spotlight.
In one sense, Ruby’s path to prominence parallels Java in that the language was originally invented for another purpose. But there the similarity ends as, in Ruby’s case, no corporate entity really owned it. Ruby is a simple scripting language that became a viable alternative for web developers once David Heinemeier Hansson invented the Rails framework. The good news, Rails makes it easy to use Ruby to write relatively simple web database applications. Examples of Rails’ simplicity include:
- Eliminating the need to write configuration files for mapping requests to actions
- Avoiding multi-threading issues because Rails will not pool controller (logic) instances
- Dispensing with object-relational mapping files; instead, Rails automates much of this and tends to use very simplified naming conventions.
The bad news is that there are performance limitations and difficulties in handling more complex distributed transaction applications. But the good news is that when it comes to web apps, the vast majority are quite rudimentary, thank you.
The result has propelled a wave of alternative stacks, such as LAMP (Linux-Apache web server-MySQL-and either PHP, Python, or Perl) or, more recently, Ruby on Rails. At the other end of the spectrum, the Spring Framework takes the same principle – simplification – to ease the pain of writing complex Java EE applications – but that’s not the segment addressed by PHP, MySQL, or Ruby on Rails. It reinforces the fact that, unlike the rest of the enterprise software market, developers don’t necessarily take orders from up top. Nobody told them to implement these alternative frameworks and languages.
Although hardly the only cloud provider out there that supports RoR development, Engine Yard’s business is currently on a 2x growth streak. Funding stages the company either for IPO or buy out.
The latest reminder of the strength of grassroots markets in the developer sector is Engine Yard’s securing of $19 million in C funding last week. The backing comes from some of the same players that also funded SpringSource (which was recently acquired by VMware). Some of the backing also comes from Amazon, whose Jeff Bezos owns outright 37Signals, the Chicago-based provider of project management software that employs Heinemeier Hansson. For the record, there is plenty of RoR presence in Amazon Web Services.
Engine Yard is an Infrastructure-as-a-Service (IaaS) provider that has optimized the RoR stack for runtime. Although hardly the only cloud provider out there that supports RoR development, Engine Yard’s business is currently on a 2x growth streak. Funding stages the company either for IPO or buy out.
At this point the script sounds similar to SpringSource whose new owner, VMware, is launching a development and runtime cloud that will eventually become VMware’s Java counterpart to Microsoft Azure.
It’s tempting to wonder whether a similar path will become reality for Engine Yard. The answer is that the question itself is too narrow. It is inevitable that a development and runtime cloud paired with enterprise plumbing (e.g., OS, hypervisor) will materialize for Ruby on Rails. With its $19 million funding, Engine Yard has the chance to gain critical mass mindshare in the RoR community – but don’t rule out rivals like Joyent yet.
This guest post comes courtesy of Tony Baer’s OnStrategies blog. Tony is a senior analyst at Ovum.
Dana Gardner is principal analyst of Interarbor Solutions. For disclosures on Dana's industry affiliations, click here or to view his full profile click here.
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